Tuesday November 18th 2008, 11:51 am by Steve Portigal
A recent ad for Blackberry, showing every bit of the otherwise neutral device covered in imagery that references the richness of the life of someone who uses it. Evoking the strongly the aftermarket skins that enable a similar sort of customization. The ad is using the visual as a metaphor but it’s actually quite close to a product that other firms make to address the relative monotony of consumer electronics products.
Tags: advertisement, blackberry, customization, design, devices, mobile phone, personalization, rim, skin, style
Agreed. Very nice. But shouldn’t the buttons be covered with suits, senators and such? This looks like an iPhone lifestyle mood board for BB.
Comment by Morgan gerard 11.18.08 @ 12:55 pmSuits, senators, and such! True and a wonderful turn of a phrase!
Comment by Steve Portigal 11.18.08 @ 1:00 pm