Richard Saul Wurman has an inspiring line in the Eames: The Architect and the Painter documentary. He’s talking about the point at which the Eames office began to work closely with IBM.
You sell your expertise, you have a limited repertoire. You sell your ignorance it’s an unlimited repertoire! He [Charles Eames] was selling his ignorance and his desire to learn about a subject, and the journey of him [going from] not knowing to knowing was his work.