- Reading Ahead: Project Launch
- Reading Ahead: Figuring out who to talk to
- Reading Ahead: The Interview Guide
- Reading Ahead: Props For The Field
- Reading Ahead: First day of fieldwork
- Reading Ahead: Fieldwork highlights – Tracy
- Reading Ahead: Fieldwork highlights – Erica
- Reading Ahead: Fieldwork highlights – Peter
- Reading Ahead: Fieldwork highlights – Chris
- Reading Ahead: Fieldwork highlights – Jeff
- Reading Ahead: Fieldwork highlights – Julie
- Reading Ahead: Topline Summary
- Reading Ahead: Participatory Design
- Reading Ahead: Photo Diaries
- Reading Ahead: Analysis and Synthesis
- Reading Ahead: Secondary Research (part 2)
- Reading Ahead: Looking for the story
- Reading Ahead: Managing recruiting
- Reading Ahead: Building models
- Reading Ahead: Research Findings
- Reading Ahead: Design Futures presentation
- Reading Ahead: Design Challenge Winners
- Reading Ahead: Focusing Your Story
Our fieldwork sessions often include a piece in which we ask participants to brainstorm and fantasize about the future.
In an earlier post, we talked about the simple models we were building for the Reading Ahead interviews.
We wanted to put something in people’s hands to help them show us what the “book of the future” and “reading device of the future” could be and do. (This fieldwork approach borrows from participatory design.)
We’ve had clients come out in the field with us and say after an interview, “That person didn’t give us any ideas,” so it’s important to clarify that we don’t expect this kind of activity to directly produce marketable ideas. Rather, it gives people another mode for expressing themselves, and it’s great for helping them communicate things which may not always be easy to verbalize, like:
- Their desires
- What they think should exist
- What problems they are trying to solve
- What seems acceptable and what seems outlandish to them
- Preferences and in what ways they would like something to be different
Often for us, the very act of making the props for an activity suggests new ways of using them. In this case, while making a blank cover for the “future book” model, we realized that we could also make a blank inner page spread.
As it turned out, this meant that when we were done with the sessions, people had created very nice book models for us, with a cover and inner spread.
Part of the preparation for each interview session was to get the models ready with new blank paper. Here I am on the trunk of my car, prepping the models before an interview in San Francisco.
Now that the fieldwork is done, we have a great collection of models made by the people we interviewed.
The last section (copied below) of our Topline Summary synthesizes some of what we gleaned from this part of the fieldwork. These are just quick hits; we’ll develop any themes and recommendations that come out of these activities much further in the analysis and synthesis phase of the project.
Excerpt from Topline Summary: Participant ideation about the “book of the future” and “reading device of the future”
NOTE: The first thing a number of the participants said when asked about what the “book of the future” could be and do was that it’s pretty hard to improve on the book-it works very well the way it is. In addition to all the qualities already mentioned, books are
But people did have ideas. Here are some of them:
Put yourself in the story Leave the story for more information Choose from alternate endings, versions
Able to morph from bigger size for reading to smaller for transporting
Book form with replaceable content: a merging of book and device, with a cover, and page-turning but content is not fixed-it can be many different books Books that contain hyperlinks, electronic annotations, multimedia, etc.
Hide what you’re reading from others, hide annotations, hide your personal book list and lend your device to someone (with content for them)
A device that projects words that float above it, so that the reader doesn’t have to hold the device in their hands
Tags: analysis, artifact, brainstorm, contextual research, design, design research, device, ethnographic research, ethnography, fieldwork, ideation, innovation, innovation methods, interview, methodology, model, participatory design, project, props, reading, Reading Ahead, research methods, synthesis, topline, User Research Interviewing, visual communication