- Reading Ahead: Project Launch
- Reading Ahead: Figuring out who to talk to
- Reading Ahead: The Interview Guide
- Reading Ahead: Props For The Field
- Reading Ahead: First day of fieldwork
- Reading Ahead: Fieldwork highlights – Tracy
- Reading Ahead: Fieldwork highlights – Erica
- Reading Ahead: Fieldwork highlights – Peter
- Reading Ahead: Fieldwork highlights – Chris
- Reading Ahead: Fieldwork highlights – Jeff
- Reading Ahead: Fieldwork highlights – Julie
- Reading Ahead: Topline Summary
- Reading Ahead: Participatory Design
- Reading Ahead: Photo Diaries
- Reading Ahead: Analysis and Synthesis
- Reading Ahead: Secondary Research (part 2)
- Reading Ahead: Looking for the story
- Reading Ahead: Managing recruiting
- Reading Ahead: Building models
- Reading Ahead: Research Findings
- Reading Ahead: Design Futures presentation
- Reading Ahead: Design Challenge Winners
- Reading Ahead: Focusing Your Story
During the fieldwork cycle, we write quick summaries of each interview session and send these immediately to our clients so they can start to circulate stories. At this point in the process we strive to stay descriptive; our goal is just to get stories about the people we’re meeting out to the extended team (us, our direct clients, and their stakeholders).
Our interview with Julie (not her real name) was the last session in the fieldwork for this project.
Julie and her housemate have an amazing library in their San Leandro home, with three walls of alphabetized floor-to-ceiling bookshelves. With the bookshelves and quiet ambiance of the space, being in this part of their home feels just like being a library.
The whole downstairs of their house has been optimized for reading; they have great lighting, and comfortable sofas big enough for two people to stretch out on simultaneously.
Of the six people we met, Julie was the person who most seemed to have integrated printed book and Kindle reading. For Julie, reading a book and reading on the Kindle are both equally positive experiences; in fact, she will sometimes go back and forth between a printed book and the Kindle version of the same book, depending on whether she is at home, traveling, etc.
While some of the people we met described the Kindle as less-than-satisfying compared to a printed book, Julie has a long history of reading on electronic devices, and finds the Kindle a big step forward.
In the following clip, Julie talks about how her electronic reading has evolved, from her first Palm Pilot up to her current Kindle 2:
Tags: amazon, Amazon.com, books, client services, consumer research, contextual research, design, design research, eBook, eReader, eReading devices, ethnographic research, ethonography, fieldwork, home library, interview, Kindle, library, online shopping, Palm Pilot, project, reading, Reading Ahead, stories, user research, video