By Steve Portigal at 3:54 pm, Monday February 02 2009
Ranger station, Sabino Canyon, AZ, January 2009
Check out the fire danger indicator: the slider is a Smokey Bear head.
It’s a smart opportunity to build the visual aspects of their brand into a somewhat ordinary presentation, creating a bit more personality and engagement.
See also: Juice Is In The Details and What Is The Loon Smoking?
Tags: arizona, az, bear, brand, head, interface, message, sabino canyon, slider, smokey bear, warning fire
[...] street signs, David Lee Roth and Runnin’ With the Devil, sour cream, NPR, the Forestry Service, real-life interfaces (and again), a farmer’s market, and a drink [...]
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