Portigal welcomes Beth Toland
By Steve Portigal at 3:00 pm, Monday October 01 2012

Awesome news here today as we welcome Beth Toland to the Portigal team!

Beth is a recent transplant from New York City, where she was leading user experience for the Economist Group’s B2B global offering. In addition to research in China, she developed products for the Middle East, the UK, and the US. Before that Beth worked in hospitality and healthcare, setting up research practices at Marriott and Revolution Health. She’s still surprised to find herself here in the Bay Area, saying “Holy Cow, I’m on the west coast!” As she normalizes to her new environment, she has this topline summary: “The east coast is about survival. The west coast is about enjoyment.” She’s stoked about returning to more active, hands-on participation in the design research community.

Welcome, Beth!

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5 Responses to “Portigal welcomes Beth Toland”

    What great news! A hearty congrats, Beth and Steve. I look forward to hearing about the great work you do. Enjoy!

    Comment by Julie 10.02.12 @ 7:58 am


      Thanks, Julie! Appreciate the good wishes!!!

      Comment by Steve Portigal 10.02.12 @ 8:07 am


    Welcome Beth!!

    Comment by Anne Williams ! 10.02.12 @ 3:17 pm


    Belated welcome to Beth! As a fellow transplant from NYC, I know just what she means about the Survival vs. Enjoyment distinction. Beth, it may feel weird at first, but many of us get used to it (and are then spoiled for other places). Not to sound creepy, but I have this sense that I met Beth at some point in the past, but I can’t remember when or where. Anyhow, good luck!

    Comment by Andrea Moed 12.07.12 @ 11:46 am


    Thank you kindly, Andrea! I think I’ve already fallen in love with SF – shoulda come over a long time ago!

    Comment by Beth 12.07.12 @ 12:07 pm