Portigal in the New York Times Magazine!
By Steve Portigal at 11:31 am, Monday January 08 2007

I was interviewed by Rob Walker for his most recent Consumed column, about unconsumption (in yesterday’s New York Times Magazine).

In a sense, what Freecycle has done is channel the same blend of utility and pleasure that motivates consumption itself. Steve Portigal, a business-strategy consultant based in Montara, Calif., founded a Freecycle group for the San Francisco area’s coastal communities in 2004. “Getting something you need and getting rid of something you don’t need are both satisfying as problems solved,” he points out. But while we’re all well trained in the former, the latter often exceeds our patience and know-how.

I’ve written here before about Freecycle. Also, Walker has a good thread on unconsumption on his blog. I think it’s a fascinating area that is ripe for more exploration and solution development.
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2 Responses to “Portigal in the New York Times Magazine!”

    Good to see this kind of subject matter coming up in your blog Steve. I’m often baffled by the waste culture. Upset too sometimes! :(

    Comment by Charles Frith 01.10.07 @ 3:34 am


    Thanks, Charles. I think Walker could turn this into an impactful dialog, given time.

    Comment by Steve Portigal 01.10.07 @ 9:22 am