By Steve Portigal at 2:18 pm, Thursday February 09 2012
More pictures from my trip to Dublin for IxDA Student Design Challenge. Also see Part 1.

There is a chain called TJ Hughes in parts of Europe, so they swapped out the J for a K in order to prevent confusion.

KitKat deathmatch?

Most charming packaging, ever!

Dublin doors.


The classic, interpreted two ways.

Viking marketing.

Differentiation?

Damn right it hurts.


Local retail aesthetics.

Treasures in the trash.
Tags: angel, brodericks, dublin, ireland, ixd12, ixda, kitkat, leprechaun, noticing, packaging, retail, street-art, tk maxx, viking







That Broderick’s caramel looks clever and delicious. Mmmmmaybe you could’ve brought mmmmme some?
Comment by tamara 02.15.12 @ 12:14 pmAnd for what it’s worth, that mmmmman with the Free Hugs sign looks familiar. Hmmmmm…
The “Free Hugs” is a thing – you see it in big cities around the world. I didn’t see them in Dublin, FWIW.
Comment by Steve Portigal 02.15.12 @ 12:18 pm