By Steve Portigal at 12:39 pm, Friday May 23 2008



The Cheerios Play Book. A line-extension designed just for the fist-in-mouth set.
See my previous screed on food companies teaching children to play with, rather than eat, their products.
See all observational ephemera.
Tags: branding, cereal, cheerios, children, food, observational ephemera, play, User Research Interviewing
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