New Coke

Hot, Flat and Crowded

flat-coke



The Real Thing?

new-coke-in-action



I started seeing and photographing these coke bottle simulacra last summer. I wonder: will the Coke bottle be as evocative an icon for future generations if they come to know it primarily as a flat form?



coke-collage
Zippo Lighter; Gene Simmons Coke bottle from France; Classic soda fountain sign

Related posts:
Swallowing innovation
Candy-coated history
Putting research results back on the shelf

Series

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