My second column for Core77, Lunapads or: How I Learned to Stop Worrying and Love the Discomfort is up. Here’s a potentially knee-jerk-reaction-inducing excerpt, so I recommend clicking through to see the whole piece.
There are so many signals here that buck the mainstream norm for “feminine hygiene.” Where current imagery might feature billowing swathes of diaphanous fabric, smiling models and free birds winging on high, here we have two enthusiastic, potentially sexually aggressive women. Instead of handling the product discreetly, they are thrusting it towards us in celebration? Challenge?
If they were selling, oh I don’t know, maybe ice cream, I’d find this pretty hot. If I’m accurate in picking up (subtle for someone with my too-too-straight life) lesbian cues, then even more so. I’m kinda freaked out by these women, but mmm, sexy. But oh, no, it’s not ice cream. It’s definitely not ice cream. It’s menstrual cups (umm, what?) Good Lord, boys, head for the hills!
Also see previously on Core77 Homer Simpson’s Duff Beer: Barley, Hops and Cultural Stories?