Image from documentary film South American Cholo
The New York Times, in Lowrider Culture Spreads to Brazil and Beyond, offers up yet another astounding example of globalization meets enthusiast-culture.
The spread of this seemingly distant subculture, with Brazilian followers calling themselves “cholos” and cruising around in their low-and-slow automobiles, is raising eyebrows here in South America’s largest city. Some who cannot afford to buy vintage cars and customize them into lowriders simply roam S?£o Paulo’s labyrinthine streets at the helm of bicycles accessorized with high-rise handlebars and banana seats.
Even when they just strut around in oversize khaki shorts and white muscle shirts, they speak to something larger: the global fluidity of conceptions of ethnicity, identity and style, propelling a street culture once so closely tied to the borderlands of the United States and Mexico well beyond its birthplace.