Kelly Erickson brings in Van Halen and our AIGA GAIN piece, and just about everything else into an enthusiastic rant “So, are you a bulldozer, getting through the day with your head down, plowing through your piles of work? Or a Zen professor, observing, wondering, and looking for connections? Have you trained yourself to slow down and notice?”

“It reminded me of my days as a student of graphic design and the noticing exercises we practiced. I still employ the same noticing tactics today but I had forgotten how important this fundamental principal is to marketing and visual communications.”