Nice packaging detail. One might not notice the orange-section texture in the screw-top right away; makes for a nice surprise. I was strangely excited to discover this: a detail where none existed previously, a playfully gratuitous bit of decoration, a subtle feature that I felt the rush of discovery when encountering.

Tags: detail, juice, orange, packaging, screw top, texture

4 Responses to “Juice is in the details”

I totally noticed this detail. Noticed it right away. One week, the product’s cap was blank, and the next week, an orange. It was one of those rare moments when a product literally made me smile. Then I realized that it also sorta helped me grip it! Although maybe at that point I was predisposed to think it functional, and not just cute. If something is delightful to look at, maybe people will attribute other useful qualities to it, even when those qualities aren’t really there. Hmm.

Comment by sara 06.14.06 @ 11:03 am





we collected several to use as bar stool seats for dolls, not sure if we actually did that or not, but we did collect them.

Comment by Massa Fnord 02.24.09 @ 12:32 pm




[...] cap—also a cross section, but the other way around, so you can see the orange sections. (via: Portigal)Oranges (and other fruits) serve as wholesome symbols of ‘nature’s packaging.’ —And the [...]

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[...] cap—also a cross section, but the other way around, so you can see the orange sections. (via: Portigal)Oranges (and other fruits) serve as wholesome symbols of ‘nature’s packaging.’ —And the [...]

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