In Japan: URL’s Are Totally Out we see an emerging form of advertising a web presence in Japan: showing a search bar rather than the actual URL. I looked through my recent photos and pulled some examples that show this, but also several examples that use the more traditional (if that’s the right word?!) presentation of URLs.
Search bar:
Traditional URL:
And finally, an ad for a search company (Excite? Who knew they were still around) that uses a URL, and also the increasingly popular QR code (see Rob Walker’s recent Consumed column).
(As a side note, I couldn’t find any pictures in my collection but I also remember seeing many examples of a graphical presentation of a URL that (similar to the search version above) used the visual elements of a browser’s address bar with the URL itself being typed in, complete with cursor hovering over the “go” button)
Tags: advertising, bieru, billboard, dancing johan, excite, Japan, jrskiski, panda, qr code, search, search bar, search engine, sign, url, yodabashi
NYT Magazine article, I like to come up with a tough QR Code;) Decode this one and send an email with your shipping address to LK. There are three scarves ready to ship. Search for more QR Codes inthis post from Steve Portigal. There are at least three.
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the scanned code could send information back to your desktop or laptop for a rich experience. It also helps the marketer keep a brand top of mind — hit them on the subway, and get them involved at home or at the office. It’s the future. Related:Pictures from Steve Portigal
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