Harnessing the marketing power of the Obama brand

This NYT article about the prevalence of President Obama’s image as an artistic subject reminded me of two pictures I took recently in Amsterdam:

obamaburger
Obama Burger, Amsterdam, May 2009

yesweedcan
Yes Weed Can, Amsterdam, May 2009

The first poster mashes up J. Howard Miller’s iconic Rosie the Riveter (We Can Do It!) image with Obama (Yes We Can!), in order to sell a burger. The second puns on that Obama slogan in order to sell a t-shirt referencing a supposedly common tourist activity in Amsterdam.

More collisions between brands of leaders and brands of products and services, previously

Imelda Marcos – brand name for new fashion line
Hitler’s Final Days
Dictator Kitsch
Limits to Dictator Kitsch?

Croatia probes Hitler likeness, jokes on sugar packets
Backlash against Citroen Mao ad
Target pulls marketing campaign featuring Che Guevara

More pictures from our travels in Amsterdam are here.

Series

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