The Fashion Center garbage bags, Fashion District, New York City, 2004

Stadhuis garbage bags, Leuven, Belgium, 2009

While there is likely a practical driver to these branded garbage bags (controlling the distribution of the special bags ensures that only authorized parties can make use of garbage pickup services), it’s surprising to see them labeled with symbols of pride. Sure, every surface is a branding opportunity and every communication is a change to stay on message, but is this a good thing or a bad thing here? And does it differ between residents and visitors?

Tags: belgium, branding, fashion district, garbage, garbage bag, leuven, louvain, New York City, rubbish, stadhuis, surface

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