Gorgeous new bakery on 9th ave in Manhattan, with an example of what I guess is a food trend – the Fwinkie, as they call it, an example of what a Twinkie would be if it was made by a baker and not a processed synthetic food shmechhghh company. They had regular, and chocolate (dipped in chocolate) – which is what this is. It was pretty good. Not freak-out good, but pretty good. Looked better than it tasted, I’d say.

Tags: bakery, chocolate, fluff, food, fwinkie, Manhattan, New York, New York City, sweets, twinkie

2 Responses to “Fluff”

Interesting place by the looks of it

Comment by Michael Surtees 06.09.06 @ 7:55 am




[...] She held up the Hostess cupcake as a placeholder for the memory of a real cupcake (and this tied to the notion of “lack” from homeopathy but I actually never quite figured that out). Discussing manufactured nostalgia led to the best part of the talk — the discussion — where one person pointed out that they had barbecued chips before they had barbecue. I was reminded of Fluff where bakery quality is referencing manufactured snack food. There are obviously lots of vectors to play with in the referencing game. [...]

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