We were intrigued to see that Netflix is soliciting customer feedback about a new product concept. It’s great to see them incorporating users into the development process, but we figure if they are going to be asking these sorts of questions, they might want to take the next logical step. Check out our re-enactment:

Tags: concept testing, customer testing, feedback, input, needs, netflix, parody, survey, video, wants

4 Responses to “Effective Concept Testing: Getting the Answers You Want to Hear!”

Wait, Muppets aren’t real???

Comment by Matt Weldon 03.03.10 @ 6:30 pm





Would you want them to be?

Comment by Steve Portigal 03.03.10 @ 9:37 pm





Who wouldn’t want them to be? I want real Muppets even more than I want on-demand video streaming to my iPod Touch or iPhone without commercial interruption as long as I’m connected to WiFi. I believe other household members feel the same.

Comment by Julie Norvaisas 03.04.10 @ 10:57 am




[...] from Portigal Consulting: Here's a hilarious satire by Portigal consulting on the latest user survey released by Netflix—an attempt to determine the hypothetical [...]

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