By Steve Portigal at 4:51 pm, Wednesday December 07 2011
A trip to the hairdresser today exposed me to some curious brand extensions and promotions.
First up, the military:
What kind of mousse is best for high and tight? Is that a regulation headshave, maggot?
Comes with its own gunny sack? And dog tags!
Secondly, The Muppets. Via Muppettes mini nail lacquers. Why the Frenchification?
Wocka Wocka is now a color! These marketers aren’t even trying! What do you say, Statler and Waldorf? Boooooo!
Tags: cross branding, hair care, marketing, military, mouse, muppets, nail, promotion, shampoo, uso
Operation Invasive: Complete! I am certainly not the target for the Crew campaign, but I dislike the use of ‘Support our Troops’ as persuasive advertising. Are we meant to feel that if we don’t want to buy that weirdness then we are somehow less supportive? Maybe that’s just an added bonus.
Comment by tamara 12.08.11 @ 9:55 amHair/Body Care + Military Styling + Showing Support for Troops + Trivial Prizes = A Lot of Losing Battles in the War of Branding!
Plus, Muppets! Meanwhile, you probably won’t like the Heinz military branding I saw at a diner on the weekend – https://secure.flickr.com/photos/steveportigal/6477247571/in/photostream and https://secure.flickr.com/photos/steveportigal/6477241659/in/photostream
Comment by Steve Portigal 12.08.11 @ 12:16 pmThank Buddha I live in Canada where we don’t get it in our face like that so much, though with a right wing government for so many years anything is possible.
Comment by Gary Schankula 12.15.11 @ 2:44 pm