At UPA2010 in Munich last month, I presented Culture: You’re Soaking In It

Culture is everywhere we look, and (perhaps more importantly) everywhere we don’t look. It informs our work, our purchases, our usage, our expectations, our comfort, and our communications (indeed, if you aren’t familiar with a specific geographic and historical set of experiences, the presumably clever title for this talk will instead be perhaps bland). In this presentation, Steve will explore the ways we can experience, observe, and understand diverse cultures to foster successful collaborations, usable products, and desirable experiences.

Here are the slides and audio:

Listen to audio:

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Also see: Rachel Hinman’s wonderful opening keynote Technology as a Cultural Practice

Tags: conference, culture, design research, insight, madge, palmolive, presentation, upa, upa2010, usability, UX

9 Responses to “Culture: You’re Soaking In It (from UPA2010)”

[...] (bezoek ook de site van de spreker Portigal) [...]

Pingback by De invloed van cultuur op marketing en design (en vice versa) « Is het nu generatie X, Y of Einstein? 06.03.10 @ 8:31 pm





Reat this: @steveportigal Culture: You’re Soaking In It (from #UPA2010) [link to post] #ethnography #design #mr

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Trackback by rfrolick (Robert Frolick) 06.04.10 @ 8:43 am





RT @steveportigal: @ChittahChattah: Culture: You’re Soaking In It (from #UPA2010) [link to post]

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Trackback by jnorvaisas (Julie Norvaisas) 06.04.10 @ 9:01 am




[...] were in Rome a few weeks ago – essentially the bonus portion of my trip to Munich to speak about culture at the UPA conference. Turns out it’s cheaper to buy separate return tickets San [...]

Pingback by Homer Simpson’s Duff Beer: Barley, Hops, and Cultural Stories? | 06.25.10 @ 1:05 pm




[...] were in Rome a few weeks ago – essentially the bonus portion of my trip to Munich to speak about culture at the UPA conference. Turns out it's cheaper to buy separate return tickets San Francisco-to-Rome [...]

Pingback by Homer Simpson’s Duff Beer: Barley, Hops, and Cultural Stories? | Media Collective 06.26.10 @ 9:03 am




[...] were in Rome a few weeks ago – essentially the bonus portion of my trip to Munich to speak about culture at the UPA conference. Turns out it's cheaper to buy separate return tickets San Francisco-to-Rome [...]

Pingback by Homer Simpson’s Duff Beer: Barley, Hops, and Cultural Stories? at thegraffik | Design and Illustration 06.26.10 @ 10:01 pm




[...] We were in Rome a few weeks ago – essentially the bonus portion of my trip to Munich to speak about culture at the UPA conference. Turns out it’s cheaper to buy separate return tickets San [...]

Pingback by All This ChittahChattah | Homer Simpson’s Duff Beer: Barley, Hops and Cultural Stories? 06.30.10 @ 3:44 pm




[...] see: Culture, You’re Soaking In it (presentation from UPA2010 in Munich) and Observing Rome (pictures from the same trip). Share this [...]

Pingback by All This ChittahChattah | Observing Munich, 2010 08.24.10 @ 3:26 pm





In India a health care environment looks like this?

You have some nerve, you don’t understand the culture, and offer your extremely lop sided limited perspective at a conference saying this is what this place is about. Shame on ya.

Comment by Anirban Mukherjee 08.26.10 @ 6:00 am