I’ve developed a taste for expensive yogurt.
It started as a lark a few days ago, in a natural foods store near my home, when I saw Saint Benoit Yogurt for the first time. This single-serving yogurt comes in a miniaturized stoneware crock, colored and shaped like (what I imagine to be) a traditional European crock.
I figured I’d throw down the $3.99 for a Saint Benoit once—it seemed luxurious, and worth doing for the experience.
But lo, the Palmetto Organic Grocery has just opened directly across the street from our office, and guess what they carry?
As it turns out, Saint Benoit only costs $2.49 if you return one of the used crocks. Compared to the usual $0.99 for many other organic yogurts, this price is still awfully high, but if the reusable crock and local, sustainable production are an ecological improvement over the usual disposable plastic container and cross-country transport, that’s one inducement to pony up.
The bottom line for me is sensory, though. There’s something about the “old world-like experience” of holding that little crock and hearing the spoon clink on its side that is proving to be quite seductive.
It’s a triumph of interface design.
Tags: container, crock, disposable, disposable container, European, experience, interface design, local food, luxury, natural foods, Palmetto Organic Grocery, recycling, Saint Benoit, sustainable, yogurt