ChittahChattah Quickies
By Portigal Consulting at 10:02 pm, Sunday December 26 2010
  • [from steve_portigal] 19 Lessons from United Airlines on How To Build A Crappy Survey [UIE Brain Sparks] – [Jared's detailed deconstruction of a badly written and entirely inappropriate survey - on board a United flight before he can get to the WiFi login screen - let alone find out if there's even a charge for the onboard WiFi - reveals the tragic limitations of badly written surveys and puts the lie to people who shrug off bad questions with "Well, at least you learn *something*". Even more this blog post reveals the emotional and intellectual state of someone who is taking a survey; the external orientation most surveys lack or deny. Required reading.] My biggest worry is the next flight I’ll get on with wifi service will have the exact same survey. If that’s the case, I’ll probably answer all the questions differently, just to mess with their heads. After all, if they’re going to waste my time…
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