By Portigal Consulting at 10:02 pm, Wednesday December 08 2010
- [from steve_portigal] Snowclone [Wikipedia] – A snowclone is a type of cliché and phrasal template originally defined as "a multi-use, customizable, instantly recognizable, time-worn, quoted or misquoted phrase or sentence that can be used in an entirely open array of different variants". An example of a snowclone is "grey is the new black", a version of the template "X is the new Y". X and Y may be replaced with different words or phrases – for example, "comedy is the new rock 'n' roll". Both the generic formula and the new phrases produced from it are called "snowclones". [Thanks @mulegirl]
- [from julienorvaisas] The Business of Unfriending People [inc.com] – [Suggests that the social media footprint in our lives is contracting, voluntarily, and explores cultural trends informing that. Is the social media bubble about to burst (or at least diffract)?] New evidence suggests that as social media gets bigger, we're getting smaller. This is the growing trend of descaling—the pruning of our social lives on the Internet. Here we take a media, which is structurally perfect for massive scaling at low cost, and use it to make the Internet a more meaningful, emotional, and intimate experience.This new sense of intimacy derives from two places. The first is our growing sensitivity and sophistication about privacy. Secondly, this trend to intimacy isn't relegated to the digital world. It's happening across our economy. The pre-crisis consumer has become a smart shopper, more concerned with maximizing both the value of his or her purchase, but also actively supporting the brands, ideas, and friends that share his or her values.