By Portigal Consulting at 10:02 pm, Tuesday September 07 2010
- [from steve_portigal] A Morose and Downbeat Woman is My Co-Pilot [Boing Boing] – [Nass and Yen on Boing Boing talking about their body of research, of which we've long been fans, around the social behaviors that emerge in our interactions with technology. Back in the day, their research was under the branding Computers are Social Actors, but this latest offering seems to be positioned a bit more broadly in focus and in appeal] In my new book, The Man Who Lied to His Laptop: What Machines Teach Us about Human Relationships, I describe almost one hundred rules for social behavior that can be derived from experimental studies of how people use technology and that can make people more likeable, effective, and persuasive. The current study gives us two principles to guide interactions with people (as well as technology): telling upset people to "look at the bright side of life" can be off-putting, and "misery loves miserable company."
- [from steve_portigal] There is a Horse in the Apple Store [Frank Chimero] – [A lovely story that delivers on so many levels, from pure observational humor to an insightful treatise on how we engage - or not - with the world] THERE IS A LITTLE PONY IN THE APPLE STORE. What the hell? A beautiful little pony, with a flowing mane, the likes of which my sister would have killed to get for Christmas when she was 7 or 8. And, NOONE is looking at this thing. I wondered: if there were kids in the Apple Store, would they notice? “Yes,” I say. “Yes, they would.” Kids have a magnetic connection to animals. But there are no children in the Apple Store, for the same reason you would not see a child in a jewelry store: things are small and fragile and expensive and shiny. And if you have a child, you probably can not afford Apple products. But, if a child were here, they would see the pony, because when you’re a kid, you notice everything, because everything is new.
- [from steve_portigal] Does Your Language Shape How You Think? [NYTimes.com] – [Some of the latest thinking on this evolving exploration] French and Spanish speakers were asked to assign human voices to various objects in a cartoon. When French speakers saw a picture of a fork (la fourchette), most of them wanted it to speak in a woman’s voice, but Spanish speakers, for whom el tenedor is masculine, preferred a gravelly male voice for it. More recently, psychologists have even shown that “gendered languages” imprint gender traits for objects so strongly in the mind that these associations obstruct speakers’ ability to commit information to memory.