• AIGA primer on ethnography
  Put together by my colleague when she was at Cheskin. People on a discussion group were begging for a PDF, but it was only in (yuck) print for a while. Now Cheskin has posted a file for your viewing. It’s definitely “primer” not “text” but fortunately it’s not “brochure”
• Sociometry – a quantitative method for measuring social relationships.
  It was developed by psychotherapist Jacob L. Moreno in his studies of the relationship between social structures and psychological well-being. He defined sociometry as “the inquiry into the evolution and organisation of groups and the position of indiv

Tags: AIGA, cheskin, ethnography, jacob moreno, sociometry

2 Responses to “ChittahChattah Quickies”

i thought it would be helpful to give you all more insight into why you would use ethnography and how can it inform your work whether it be in the Web 2.0 or Enterprise 2.0 worlds… and why you should care. This was spurred on by a post from Steve Portigal

Pingback by AbleBrains 02.15.07 @ 5:27 pm




[...] Great primer, found via Steve [...]

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