• FedEx Launches SenseAware, a device/service with GPS (and other) sensors – While FedEx does a poor job of describing in the blog post (watch the video instead), this is a brilliant addition to their existing offering: a sensor that customers (initially ultra-high-end shippers like organs – the body part kind) drop into their package to provide status data (including location, temperature, light, etc.) online via the cell network. If their current tracking data isn't sufficient, here's a premium version (at premium prices: $120/month). Mostly, though, I love the expansion of the FedEx offering in a consistent but novel way.
  (via BoingBoing)

Tags: fedex, ideation, information, innovation, location, sensors, service, status, tracking