• Griffin designers explain their product development process – An idea that passes the initial "sniff test" gets assigned to a Category Manager, who shepherds it through a more formal proof-of-concept process. They discuss it with industrial designers, engineers, user researchers, the sales team, even packaging. The goal is to thoroughly vet the product to make sure that it's a good fit with our customers, our capabilities, our strategic priorities, our distribution channels and our financial requirements, before it gets the green light for resources to be allocated.
  (via Core77)

Tags: accessories, aftermarket, apple, design, development, griffin, ipod, product

No Responses to “ChittahChattah Quickies”

rather than a free for all “shotgun” approach of ideas from Crowd Sourcing, engaging your non product development colleagues can get you a more controlled but fresh perspective of ideas that are based on their view of your business. Via:Steve Portigal’s blog.   

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