- LinkedIn has a mascot? – From 2007, here's the LinkedIn Wizard.
- Rob Walker on the origins of Twitter's Fail Whale (the indicator that the service is down). – "As with many Web-popularity stories, there’s a lot of flukiness to Fail Whale’s rise." Groan! Can anyone explain LinkedIn's completely off-brand Wizard?
- How Google Decides to Pull the Plug (with a perspective on product development and innovation) – For many ideas, Google’s first and most important audience is its employees, and it typically tries products internally before releasing them. Google and other technology companies refer to this as “eating your own dog food.” Through such “dog-fooding,” Google learned that the early version of its calendar program was fine for parents tracking children’s soccer games, but not robust enough to meet a corporate user’s need to book rooms, reserve equipment and delegate scheduling.
Equally important is listening to users. Most products have an official blog to explain changes, and customers are encouraged to share their thoughts.
Google’s willingness to take risks offers a lesson to other companies about the nature of innovation, said Jeff Jarvis, author of “What Would Google Do?” “Perfection closes off the process,” Mr. Jarvis said. “It makes you deaf. Google purposefully puts out imperfect and unfinished products and says: ‘Help us finish them. What do you think of them?’ ”
- 15 Companies That Might Not Survive 2009 – Including Rite-Aid, Chrysler, Dollar-Thrifty, Sbarro, Six Flags, Krispy Kreme and Blockbuster
- Blackwater Changes Its Name to Xe, chooses to spend more time with its family – Blackwater Worldwide is abandoning the brand name that has been tarnished by its work in Iraq, settling on Xe (pronounced zee) as the new name for its family of two dozen businesses. Blackwater Lodge and Training Center, the subsidiary that conducts much of the company’s overseas operations and domestic training, has been renamed U.S. Training Center Inc., Blackwater’s president, Gary Jackson, said in a memo to employees that the new name reflected the company’s shift away from providing private security. He has said the company is going to focus on training.
By Steve Portigal at 10:35 pm, Saturday February 14 2009