By Steve Portigal at 10:00 am, Wednesday January 14 2009
- American Idol sponsor AT&T sends text-message ads for upcoming season – Note that they included an opt-out and only targeted heavy texters and previous voters. But this quote from the article is the best: "Mark Siegel, a spokesman for AT&T Wireless, said the message was meant as a friendly reminder." Do companies really believe that advertising – especially intrusive text ads that were not opt-in are "friendly reminders?" That's Pentagon-level rhetoric!