• American Idol sponsor AT&T sends text-message ads for upcoming season – Note that they included an opt-out and only targeted heavy texters and previous voters. But this quote from the article is the best: "Mark Siegel, a spokesman for AT&T Wireless, said the message was meant as a friendly reminder." Do companies really believe that advertising – especially intrusive text ads that were not opt-in are "friendly reminders?" That's Pentagon-level rhetoric!

Tags: advertising, americanidol, at&t, mobile, reminder, rhetoric, sms, spam, text

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