• Ziba's Sohrab Vossoughi on the multitude of sins the consumer electronics companies are guilty of – "Consumer electronics companies need to clearly communicate what their products are about and who they are for." I agree with Sohrab; we find ourselves recommending this very strongly to almost all of our clients. But why are people still writing about this after more than 10 years of usability in the mainstream? I mean this isn't news, except for the fact that it still is true.

Tags: design, electronics, experience, meaning, story, usability, utility, ziba

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