My latest interactions column, Some Different Approaches to Making Stuff, has just been published.
I propose an incomplete framework for how companies go about making stuff (products, services, miscellaneous). In characterizing this as incomplete, I hope to hear about other approaches that will flesh out the framework.
- Be a Genius and Get It Right
- Be a Genius and Get It Wrong
- Don’t Ask Customers If This Is What They Want
- Do Whatever Any Customer Asks
- Understand Needs and Design to Them
Get a PDF of the article here.
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- Persona Non Grata
- Everybody’s Talkin’ At Me
- The Journey Is The Reward
- Hold Your Horses
- Living In The Overlap
- Poets, Priests, and Politicians
- Interacting With Advertising
- Ships in the Night (Part I): Design Without Research?
- Ships in the Night (Part II): Research Without Design?
- We Are Living in a Sci-Fi World
- On Authenticity
- The Hard Work Lies Ahead (If You Want It)
- What to Expect When You’re Not Expecting It
- Elevator Pitch
- Kilroy Was Here
- Never Eat Anything Raw
- Content, the Once and Future King