Get our latest article: Some Different Approaches to Making Stuff
By Steve Portigal at 5:14 pm, Saturday October 25 2008

makingstuff.jpg

My latest interactions column, Some Different Approaches to Making Stuff, has just been published.

I propose an incomplete framework for how companies go about making stuff (products, services, miscellaneous). In characterizing this as incomplete, I hope to hear about other approaches that will flesh out the framework.

  1. Be a Genius and Get It Right
  2. Be a Genius and Get It Wrong
  3. Don’t Ask Customers If This Is What They Want
  4. Do Whatever Any Customer Asks
  5. Understand Needs and Design to Them

Get a PDF of the article here. To receive a copy of the article, send an email to steve AT portigal DOT com and (if you haven’t given us this info before) tell us your name, organization, and title. We’ll send you a PDF.
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12 Responses to “Get our latest article: Some Different Approaches to Making Stuff”

    links from Technoratirun every time. This and his previous articles written for the ACM are available online. Here are links to them: Persona Non Grata Everybody’s Talkin’ At Me The Journey Is The Reward Hold Your Horses Living In The OverlapSome Different Approaches to Making StuffHere is a link to his blog, All This Chittah Chattah: http://www.portigal.com/blog/

    Pingback by User Experience Arts 01.07.09 @ 12:13 am


    links from TechnoratiSteve Portigal sent me an article that he wrote in the Interactions magazine asking for my feedback. Unfortunately the magazine is behind a walled garden and would require a subscription but if youreach out to Stevehe should be able to share the article with you. In the absence of the original article I will take liberty to summarize it. Steve has described how companies generally go about making stuff in his “incomplete” framework: Be a Genius and Get It Right: One-p

    Pingback by cloud computing 12.04.08 @ 4:55 pm


    links from TechnoratiUnderstanding Children’s Interactions: Evaluating Children’s Interactive Products Janet C. Read, Panos Markopoulos An Exciting Interface Foray into Early Digital Music: The Kurzweil 250 Richard W. PewSome Different Approaches to Making StuffSteve Portigal Design: A Better Path to Innovation Nathan Shedroff A Call for Pro-Environmental Conspicuous Consumption in the Online World Bill Tomlinson Of Candied Herbs and Happy Babies: Seeking and Searching on Your Own Terms

    Pingback by Putting people first 11.20.08 @ 2:35 pm


    I make stuff, in fact i make millions of parts every year, I would love to entertain the idea of changing the way we do things… well in fact i do that everyday. If i can make thing better faster and cheaper i will that is one of my primary functions. it would be interesting to hear how this guy could run my business better than i do. Suggest away.

    Comment by Ian 11.29.08 @ 12:00 pm


    Ian, not sure how you made the leap from “here’s a range of approaches” to “I can run your business better than you.” Misunderstanding, or trolling?

    Comment by Steve Portigal 11.29.08 @ 1:11 pm


    links from Technorati(products, services, miscellaneous). In characterizing this as incomplete, I hope to hear about other approaches that will flesh out the framework. It’s an extremely readable and useful piece, so subscribe to the magazine, or get the whole articleby starting here. Want more Portigal? Check out the audio podcast he did on Lunar’s Icon-o-cast‚Äìa great primer on design research and insight generation. (more‚Ķ) Originally posted here.

    Pingback by Ad Flo Go 11.29.08 @ 3:58 pm


    Steve, I got a little excited about the heading, and was disappointed by the vague concepts of be a genius get it right / wrong… wouldn’t that pertain to any thing, and at the same time pertain to nothing of any relavance. I just wanted something more compelling and am challenging you to come up with it. Being vague does not help, it distracts, you seem to be outlining conceptual ideas that are so basic that they really do not pertain to contemporay manufacturing. Perhaps you are aiming for a more naive or more general audience… if you want some cool manufacturing management ideas read some lean manufacturing or Six sigma literature it is all over the place, and people in manufacturing work every day to create things better, faster and cheaper.
    I want to go into a political realm for a moment to say the “cheaper” element of that trinity is defined by our body politic. I would like to see what people say about that concept.

    Comment by ian 12.01.08 @ 6:47 am


    Ian, have you read the article? This blog post contains an excerpt only.

    Comment by Steve Portigal 12.01.08 @ 8:15 am


    Steve,

    Thanks for sending the article to me. I liked your incomplete framework. I have taken liberty to summarize your article – hope you won’t mind. I have also extended your framework and added a couple of things. The detailed post on my blog at:

    http://cloudcomputing.blogspot.com/2008/12/incomplete-framework-of-some-different.html

    Comment by Chirag Mehta 12.04.08 @ 9:18 am


    Chirag, thanks for a great post!

    Comment by Steve Portigal 12.24.08 @ 4:44 pm


    Kramer auto Pingback[…] a range of products. Imboden fits the Be A Genius and Get It Right archetype we wrote about in interactions. At least, if they are doing as well as they indicated during our recent visit, then they are […]

    Pingback by Core77 / industrial design magazine + resource / Object Culture category 03.21.09 @ 1:15 am


    […] a range of products. Imboden fits the Be A Genius and Get It Right archetype we wrote about in interactions. At least, if they are doing as well as they indicated during our recent visit, then they are […]

    Pingback by All This ChittahChattah | Jimmyjane’s Sex Change Operation 01.07.10 @ 10:40 pm