My latest interactions column, Ships in the Night (Part II): Research Without Design? has just been published.
Our client had the right idea—get feedback on something unfinished in order to improve the finished product. Unfortunately, aspects of the object were so unfinished that people were unable to make the leap from the prototype (excuse me, appearance model) to the real thing, and the outcomes shifted away from usability and aesthetics toward high-level concept validation. Given that, there’s always the opportunity to create something specifically to provoke people around the deeper issues we want to explore.
Get a PDF of the article here. To receive a copy of the article, send an email to steve AT portigal DOT com and (if you haven’t given us this info before) tell us your name, organization, and title. We’ll send you a PDF.
Be sure to read Ships in the Night (Part I): Design Without Research? as well.
Related: Steve Portigal speaks at User Research Friday – Design and Research, Ships in the Night?
Other articles
- Persona Non Grata
- Everybody’s Talkin’ At Me
- The Journey Is The Reward
- Hold Your Horses
- Living In The Overlap
- Some Different Approaches to Making Stuff
- Poets, Priests, and Politicians
- Interacting with Advertising
- We Are Living in a Sci-Fi World
- On Authenticity
Tags: customers, design, feedback, prototyping, research, user research, users
[...] Ships in the Night (Part II): Research Without Design? [...]
Pingback by All This ChittahChattah | Ask for our latest article: The Journey Is The Reward 10.29.09 @ 10:18 am[...] Ships in the Night (Part II): Research Without Design? [...]
Pingback by All This ChittahChattah | Get our latest article: Living In The Overlap 11.07.09 @ 10:22 am[...] Ships in the Night (Part II): Research Without Design? [...]
Pingback by All This ChittahChattah | Get our latest article: Some Different Approaches to Making Stuff 11.07.09 @ 10:29 am[...] Ships in the Night (Part II): Research Without Design? is now [...]
Pingback by All This ChittahChattah | Get our latest article, Ships in the Night (Part I: Design Without Research?) 11.07.09 @ 10:39 am[...] Politicians, Interacting With Advertising, Ships in the Night (Part I): Design Without Research?, Ships in the Night (Part II): Research Without Design?, We Are Living in a Sci-Fi World, and On [...]
Pingback by All This ChittahChattah | Portigal Consulting year in review, 2009 12.22.09 @ 1:30 pm[...] Ships in the Night (Part II): Research Without Design? [...]
Pingback by All This ChittahChattah | Get our latest article, Interacting With Advertising 02.10.10 @ 5:13 pm[...] Ships in the Night (Part II): Research Without Design? [...]
Pingback by All This ChittahChattah | Get our latest article, We Are Living in a Sci-Fi World 02.10.10 @ 5:13 pm