My latest interactions column, Ships in the Night (Part II): Research Without Design? has just been published.
Our client had the right idea—get feedback on something unfinished in order to improve the finished product. Unfortunately, aspects of the object were so unfinished that people were unable to make the leap from the prototype (excuse me, appearance model) to the real thing, and the outcomes shifted away from usability and aesthetics toward high-level concept validation. Given that, there’s always the opportunity to create something specifically to provoke people around the deeper issues we want to explore.
Get a PDF of the article here. To receive a copy of the article, send an email to steve AT portigal DOT com and (if you haven’t given us this info before) tell us your name, organization, and title. We’ll send you a PDF.
Be sure to read Ships in the Night (Part I): Design Without Research? as well.
Related: Steve Portigal speaks at User Research Friday – Design and Research, Ships in the Night?
Other articles
- Persona Non Grata
- Everybody’s Talkin’ At Me
- The Journey Is The Reward
- Hold Your Horses
- Living In The Overlap
- Some Different Approaches to Making Stuff
- Poets, Priests, and Politicians
- Interacting with Advertising
- We Are Living in a Sci-Fi World
- On Authenticity
- The Hard Work Lies Ahead (If You Want It)
- What to Expect When You’re Not Expecting It
- Elevator Pitch
- Kilroy Was Here
- Never Eat Anything Raw
- Content, the Once and Future King
Tags: customers, design, feedback, prototyping, research, user research, users
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