My latest interactions column, Interacting With Advertising has just been published.
There’s a famous saying (attributed to John Wanamaker, the retailing pioneer): “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” And while that’s still true, we propose this corollary: Half our encounters with advertising are dripping with evil; the trouble is, we don’t know which half.
Get a PDF of the article here. To receive a copy of the article, send an email to steve AT portigal DOT com and (if you haven’t given us this info before) tell us your name, organization, and title. We’ll send you a PDF.
Related: Forced Engagement
Other articles
- Persona Non Grata
- Everybody’s Talkin’ At Me
- The Journey Is The Reward
- Hold Your Horses
- Living In The Overlap
- Some Different Approaches to Making Stuff
- Poets, Priests, and Politicians
- Ships in the Night (Part I): Design Without Research?
- Ships in the Night (Part II): Research Without Design?
- We Are Living in a Sci-Fi World
- On Authenticity
Tags: Add new tag, advertising, article, design, influence, interactions, magazine, manipulation, portigal
RT @steveportigal: ChittahChattah: Ask for our latest article, Interacting With Advertising http://tinyurl.com/be4tqe
Comment by michaelSurtees (michaelSurtees) 03.15.10 @ 11:59 pm[...] Interacting with Advertising [...]
Pingback by All This ChittahChattah | Get our latest article, Ships in the Night (Part I: Design Without Research?) 11.07.09 @ 10:40 am[...] published a second year of True Tales columns for interactions: Poets, Priests, and Politicians, Interacting With Advertising, Ships in the Night (Part I): Design Without Research?, Ships in the Night (Part II): Research [...]
Pingback by All This ChittahChattah | Portigal Consulting year in review, 2009 12.22.09 @ 1:26 pm[...] Interacting With Advertising [...]
Pingback by All This ChittahChattah | Get our latest article: Some Different Approaches to Making Stuff 02.10.10 @ 5:12 pm