My second interactions column, Everbody’s Talkin’ At Me, has just been published. I offer some thoughts on the crucial but undervalued activity of listening within the context of storytelling.

Get a PDF of the article here. As the interactions website only has a teaser, we’d like to offer a copy of the article. Send an email to steve AT portigal DOT com and (if you haven’t given us this info before) tell us your name, organization, and title. We’ll send you a PDF.
Other articles

• Persona Non Grata
• The Journey Is The Reward
• Hold Your Horses
• Living In The Overlap
• Some Different Approaches to Making Stuff
• Poets, Priests, and Politicians
• Interacting With Advertising
• Ships in the Night (Part I): Design Without Research?
• Ships in the Night (Part II): Research Without Design?
• We Are Living in a Sci-Fi World
• On Authenticity
• The Hard Work Lies Ahead (If You Want It)
• What to Expect When You’re Not Expecting It
• Elevator Pitch
• Kilroy Was Here
• Never Eat Anything Raw
• Content, the Once and Future King

Tags: advertising, interactions, listening, marketing, push, storytelling, touchpoints

2 Responses to “Get our latest article: Everbody’s Talkin’ At Me”

consultant to provide valuable findings from your customers that lead to innovation, his firm will hit a home run every time. This and his previous articles written for the ACM are available online. Here are links to them: Persona Non GrataEverybody’s Talkin’ At MeThe Journey Is The Reward Hold Your Horses Living In The Overlap Some Different Approaches to Making Stuff Here is a link to his blog, All This Chittah Chattah: http://www.portigal.com/blog/

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[...] publish a year of my column, True Tales, for interactions: Persona Non Grata, Everybody’s Talkin’ At Me, The Journey Is The Reward, Hold Your Horses, Living In The Overlap, and Some Different Approaches [...]

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