• Designing the future of publishing – Or the screen might be smaller, on the assumption that even the most serious readers don’t just sit on a couch for hours and read Tolstoy. They also read shorter works, in all sorts of places, and at least some of them would likely value a highly portable device over one with a big screen. And if our designer’s boss insists that most people don’t want to carry multiple portable devices, she’ll also build in a phone and camera, and make sure her processor can run not only an e-reading application, but plenty of other software too…What does this mean for the future of the e-reader space? Will we see a bifurcated market, with our first group buying gussied-up descendants of the Kindle, and the second preferring tablet-style computers? It’s hard to imagine that this won’t happen.
  (Thanks @nquizon for the pointer to @litnow)
• Skiff E-Reading Service to Launch in 2010 – Skiff (incubated by Hearst) oday announced plans to launch a new consumer e-reading service platform in 2010 that will deliver enhanced content experiences to dedicated e-readers, as well as to multipurpose devices such as smartphones and netbooks. The Skiff™ service and digital store will feature a comprehensive selection of newspapers, magazines, books and other content from multiple publishers, uniquely optimized for wireless delivery to devices and delivery via the Web.
• Empire of the Word – …a compelling look inside the act of reading and traces its impact on more than five thousand years of human history. The series traces reading's origins; examines how we learn to read; exposes censors' attempts to prevent our reading; and finally, proposes what the future might hold for this most human of creative acts.

  (Thanks, Mom!)

Tags: books, design, digital, e-reader, hearst, history, interface, platform, publishing, reading, readingahead, scenario, series, skiff, technology, television, tv, tvo, usage

I was quoted in today’s San Francisco Chronicle, considering the potential for e-readers (after our Reading Ahead research)

For the concept of a device that allows books to be read electronically, “this is the year we get it,” said Steve Portigal, the head of Pacifica consumer research firm Portigal Consulting. “But there’s this huge psychological chasm we have to cross before people buy them.”

Of course, this was part of a larger discussion and I wanted to share some of it here. As much as new products are tangible objects that we can exchange money for, they are also (and perhaps more importantly so) ideas. In my assessment, the digital book has reached a state similar to the Roomba. We’re aware of them, we probably even know someone that has one, and we find the basic premise compelling. And we can probably be satisfied with that vicarious experience for a good while, knowing that we live in a world where robots clean our floors without any effort by us and computers let us carry around a lot of books. So the product will show up in the daily comics, and in plot lines on network television; it’s a meme. But for us to actually purchase and integrate it into our lives requires a much closer examination of the proposition and a consideration of whether or not it fits who we are or want to say we are. And neither Roomba nor the e-Reader are there yet. So, yes, we “get it” now, but we don’t necessarily all want it, just yet.

You can see this phenomena in the common situation where market research reports that people were highly likely to purchase an upcoming product but actual sales don’t match that intent.

Tags: adoption, eReader, innovation, iRobot, new products, purchase, Reading Ahead, roomba

• Will gadget revolutionize our reading habits? – For the concept of a device that allows books to be read electronically, "this is the year we get it," said Steve Portigal, the head of Pacifica consumer research firm Portigal Consulting. "But there's this huge psychological chasm we have to cross before people buy them."
• 15 Google Users Tried Bing for a Week and 10 of them Switched – Students often ask me about ethics, i.e., our findings being influenced by corporate agendas. Here's a study that Microsoft commissioned to see if Google users would switch to Bing if forced to use it. Results say "yes." The research question may not have been "Will Google users switch to Bing?"…it may have been "Help us understand how Google users react to Bing [once they don't have to think about the choice between Google and Bing at search-time]" It may be that the findings led themselves to this promotion.
• Sports Illustrated future vision for their Tablet – So the future of reading is, apparently, television. They've managed to throw everything into this demo, including nekkid (almost) ladeez, game playing, and really bad sound effects (note: boop and page-flip don't make a coherent soundscape IMHO).

Tags: adoption, bing, books, chronicle, demo, digital, eReader, ethnics, evangelista, force, future, google, marketing, Microsoft, PR, press, prototype, qualitative, quote, readingahead, research, sfgate, si, study, switch, tablet, usability, users, vision

• The Kindle 3 – Probably not new, but new to me. "I can't hear you, I'm reading!" The next obvious step in the evolution of digital reading. Pretty funny!

Tags: collegehumor, digital, eBook, eReader, Kindle, parody, reading, readingahead, video

Book vending machine, Heathrow, November 2009

Although these machines have been in Heathrow for more than 2 years, it’s still surprising every time I see one. It makes perfect sense to sell books for this use case in this way, but it’s just a bit unusual.

Also see more pictures from London 2009

Tags: books, heathrow, reading, Reading Ahead, retail, selling, vending

I’ve posted about 150 photos fo Flickr from our recent trip to London. Here’s a few favorites

See also:

• London 2007
• London (and Sheffield) 2008

Tags: autophagia, brick lane, c3p0, cheese, chicken, crumpet, crumpetmobile, food, fruit, graffiti, h1n1, harrod's, icon, london, manners, McDonalds, mind the gap, mutate britian, observation, paddington, parmesan, presentation, sign, signs, threepio, tube, UK, underground, warning

• Book Two (started in 2006) – As digital technologies become ever more prevalent, we believe it is inevitable that the primacy of the physical book will fade, and the art forms traditionally associated with it will be radically altered also. But in what ways will the stories that we tell be affected by the ways in which we recieve them, and what new forms will arise? We don’t have the answer, but we’re looking forward to finding out.
• A company’s sense of identity – who we are – nice parallel to my recent article on organizational empathy – Apple dropped the word “computer” from its name in January 2007, soon after it introduced the iPhone. Likewise, Fuji Photo Film shortened its name to Fujifilm in 2006, when sales of its photography products slipped to less than one-third of total revenue.

  These moves symbolize fundamental shifts in how these companies see themselves and how others perceive them. In short, they signify a change in identity.

  How a company responds to today’s tumultuous technological and competitive landscape depends greatly on how it defines itself or, in some cases, redefines itself.

  Questioning a company’s identity, whether or not it results in change, is something that every organization should do.

Tags: books, change, company, corporation, ebooks, identity, management, mission, name, reading, readingahead, strategy

• The Oxford Companion to the Book – It includes traditional subjects such as bibliography, palaeography, the history of printing, editorial theory and practice, textual criticism, book collecting, and libraries, but it also engages with newer disciplines such as the history of the book and the electronic book. It pays particular attention to how different societies shape books and how books shape societies. The two-volume work is organized in two parts, totalling a million words. Nineteen of the essays provide generic histories of the subject ranging from writing systems, the ancient and the medieval book, through central aspects of book production, to theories of text, editorial theory and textual criticism, the economics of print, and the sacred book. These are complemented by 29 surveys of the history of the book around the world, including the Muslim world, Asia, Latin America, and Sub-Saharan Africa.
  (via Design Observer)

Tags: academic, book, history, publishing, reading, readingahead, study

Today marks the eighth anniversary of All This ChittahChattah!

Flashlight Play, Kauai, Hawaii, July 2006

Tags: 8, all this chittahchattah, anniversary, Blog, eight, eighth

• Waldo Hunt, 88, dies; repopularized pop-up books in 1960s – "He was such an important publisher of pop-up books who really advanced them technically. The pop-up designers who worked for him were amazing creative engineers," said Cynthia Burlingham, director of the Grunwald Center for the Graphic Arts at the Hammer Museum of UCLA.

  The first golden age of movable books began in the late 1800s, when European publishers crafted elaborate books for children, and ended with the onset of World War I. With Mr. Hunt's epiphany, the second golden age was about to begin.

  "I knew I'd found the magic key," Mr. Hunt said. "No one was doing pop-ups in this country. No one could afford to make them here. They had to be done by hand, and labor was too expensive."

  He started Graphics International, and produced a series of pop-up ads featuring zoo scenes as part of a magazine campaign for Wrigley's gum. Soon, his company was creating pop-up table decorations and greeting cards for Hallmark.

• Electronic Popable Books from MIT – Electronic popables integrate paper-based electronic sensors that allow amazing interactivity — turning on lights and moving images at the touch of a finger. Will it catch on or will the line between printing on paper and electronic media become so blurred that consumers will opt to watch the story on a screen?
• StoryCorps: National Day of Listening – On the day after Thanksgiving, set aside one hour to record a conversation with someone important to you. You can interview anyone you choose: an older relative, a friend, a teacher, or someone from the neighborhood.

  You can preserve the interview using recording equipment readily available in most homes, such as cell phones, tape recorders, computers, or even pen and paper. Our free Do-It-Yourself Instruction Guide is easy to use and will prepare you and your interview partner to record a memorable conversation, no matter which recording method you choose.

  Make a yearly tradition of listening to and preserving a loved one’s story. The stories you collect will become treasured keepsakes that grow more valuable with each passing generation.
  (via BoingBoing)

• London 2009 – a set on Flickr – My London pictures from our recent visit
• Every year, The Harris Poll asks a cross-section of adults whether they think about 20 leading industries do a good or a bad job of serving their consumers. – Note that the cable industry regularly appears on this poll as doing a bad job.
• Time Warner insincerely and manipulatively asks customers to "vote" if it should "get tough" or "roll over" – Facing expiring deals with a number of key programmers, the nation's second-largest cable operator is launching a Web site, rolloverorgettough.com, which it says is designed to give its subscribers a voice in what it calls unfair price demands by content suppliers. Time Warner says those who operate broadcast and cable networks are asking for "incredible price hikes," as much as 300%. Customers will be able to vote on whether the operator rolls over, or should get tough, about price increases.

  "You're our customers, so help us decide what to do. We're just one company, but there are millions of you. Together, we just might be able to make a difference in what America pays for its favorite entertainment."

Tags: advertising, audio, books, cable, culture, design, digital, education, electronic, emotion, engagement, harris, history, industry, insincere, interview, interviewing, listening, london, manipulative, memories, MIT, noticing, obituary, observation, papercraft, photography, photos, poll, popable, popup, PR, reading, readingahead, relationship, reputation, stories, story, storycorps, storytelling, travel, UK

• FedEx Launches SenseAware, a device/service with GPS (and other) sensors – While FedEx does a poor job of describing in the blog post (watch the video instead), this is a brilliant addition to their existing offering: a sensor that customers (initially ultra-high-end shippers like organs – the body part kind) drop into their package to provide status data (including location, temperature, light, etc.) online via the cell network. If their current tracking data isn't sufficient, here's a premium version (at premium prices: $120/month). Mostly, though, I love the expansion of the FedEx offering in a consistent but novel way.
  (via BoingBoing)

Tags: fedex, ideation, information, innovation, location, sensors, service, status, tracking

• Daniel Stillman of ECCO reviews my IxDA-NYC talk on Improv and Creativity – Thanks, Daniel!
• LEGO architecture series – Including Frank Lloyd Wright's Fallingwater and Guggenheim, as well as Hancock and Space Needle.

Tags: adults, architecture, brand, buildings, creativity, design, ecco, grownups, improv, ixda, lego, portigal, presentation, toys

My article Organizational Empathy, from Top to Bottom has been published by Appliance magazine. I consider my experience as an HMO “customer” as a way to look how organizations instill and act on empathy at all levels.

I went online to make a medical appointment recently, and I was surprised that there was no place to explain my symptoms or reasons for needing to see the doctor. When I arrived at the clinic a few days later, a receptionist collected my copayment without any discussion of my situation. I found my assigned room and dropped check-in printout in the appropriate tray. After a moment, my name was called, and a medical assistant brought me back and began administering “treatment.” I was told to stand on a scale, and then brought to a room where she took my blood pressure. Then she wheeled over a device on a pole and produced a long metal probe. She advanced on me with it, pointing it at my face, without saying a word. Bewildered and slightly afraid, I soon realized it was a digital thermometer and that I was supposed to open my mouth (which I did, seconds before impact).

Tags: appliance, culture, empathy, hmo, medical, organization, temperature

• Amazon PayPhrase – using keywords to combine login, payment, and shipping info – Seems like an interesting idea, to use phrases to bundle up selections. It suggests the possibility of natural language interfaces, where one just "tells" Amazon what one wants to do. It doesn't appear the implementation actually provides that very easily; perhaps you'd have to play with what situations can be described with what phrases, and then try and remember what your exact language is. "Work books" and "books for work" are the same to us, but not for a literal parser as I gather this is. Still, a provocative idea and glad to see Amazon playing with what's possible.

Tags: amazon, context, interaction, interface, language, natural, password, payphrase, phrase, UI, words

I heart memes license plate, California, 2009

And who doesn’t. We all want to belong somewhere. Even if it’s in an alternate subcultural universe, it’s comforting to know that your thoughts are connected somehow to the hive mind.

For anyone wanting a walk down short-term memory lane, The Internet Meme Database should suffice. And for those who want it live and in-concert, MIT will be hosting the second ROFLCon Internet culture conference in April 2010.

Tags: culture, internet, Internet culture, Internet Meme Database, meme, MIT, pop culture, ROFLCon, vanity plate