An inflection point for user research: scandal
A user researcher is front and center in a Silicon Valley competitor-workers legal snarl.
One now-former employee, Ana Rosario, was hired by Fitbit as a user experience researcher around April 16 but did not disclose that she planned to leave Jawbone until April 22, the complaint said. On April 20, according to the complaint, Ms. Rosario held a meeting with Jawbone’s senior director of product management to discuss the company’s future plans and then downloaded what the company said was a “playbook” outlining its future products.During her exit interviews, Ms. Rosario initially denied taking confidential information, but she later acknowledged downloading its “Market Trends & Opportunities” presentation, the complaint said.
I don’t know Ana (although LinkedIn shows me I know many people who do know her); I do know people at Jawbone (and probably people at Fitbit). I’m not sharing this to comment on any of the players or the details of the situation itself, but to note at a meta-level that in the trajectory of user research as a business function, it’s grown in prominence to the point where you can pick up the New York Times one morning and see a story like this.