Steve Portigal is a consultant who helps companies to think and act strategically when innovating with user insights. Over the past 20 years, he has interviewed hundreds of people, including families eating breakfast, hotel maintenance staff, architects, radiologists, home-automation enthusiasts, credit-default swap traders, and rock musicians. His work has informed the development of mobile devices, medical information systems, music gear, wine packaging, financial services, corporate intranets, videoconferencing systems, and music accessories.

Steve is the author of Interviewing Users: How to Uncover Compelling Insights and the host of the Dollars to Donuts podcast. He’s at work on his second book about user research war stories. Steve is an in-demand presenter who gives talks and leads workshops regularly at corporate events and conferences such as Enterprise UX, Euro IA, Interaction, SXSW, UX Australia, UX Hong Kong, and UX Lisbon. His articles about culture, design, innovation, and interviewing users have been published in interactions, Core77, Ambidextrous, and Johnny Holland. Steve grew up near Toronto and now lives and works along the foggy, relaxed coastline of the San Francisco Bay Area. He’s an enthusiastic traveler and an avid photographer with a Museum of Foreign Groceries in his home.