Steve Portigal, Principal

Steve is the author of Interviewing Users: How to Uncover Compelling Insights. He is fascinated by the stuff of a culture - its products, companies, consumers, media, and advertising. All these artifacts and the relationships between them are the rules that define a culture -- the stuff makes the culture, but it is the culture that makes the stuff.

Steve has an informal Museum of Foreign Grocery Products, a fun diversion that celebrates cultural differences through mundane consumer goods.

Steve takes pictures steadily whether for consulting work, travel, or as part of everyday life. Photography helps him discover another "frame" on our surroundings and to practice seeing the world differently.

Steve built one of the first online communities (a Rolling Stones fan group) in 1992, nurturing it from a time when the Internet was an underground academic technology through to today, as part of a global info-infrastructure.

Connect with Steve: LinkedIn   Flickr   Twitter

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