A User Research FAQ

In Patterns in design research, Nick Bowmast looks at one of my recent talks and realizes that the Q&A discussion deals with many of the standard questions he often faces. He wrote up a tersely-worded FAQ based on the discussion. Thanks, Nick!

Q: One on one’s or Groups? A = One on ones. (Don’t say the other F word).
Q: How do you know when you’ve done enough interviews? A = Depends, but 30 is a big number.
Q: How do you avoid bias from the client or in the sample? A = Accept and work with it.
Q: When should we do it ourselves vs have other people’s go out and do the interviews for us? A = Depends, and collaboration can work in many ways. [Also see this – SP]
Q: How do you prioritize all the questions to be able to answer all of them right? A = Work with the client to nail it down.
Q: What would be the right team size in the field? A = Two
Q: Can you use something like Skype or Google Hangouts to interview them? A = Yes, but there are significant tradeoffs.
Q: How to deal with users who just keep on talking in an interview? A = Be polite but firm. Cut your losses if necessary.
Q: How do you go about recruiting people / how do you convince strangers to do interviews? A = Use a recruiter. Respect and honour people’s time.


About Steve