A little Econ 101

The New York Times takes a quick look at how companies manage pricing of equivalent goods and services, and how people perceive value.

Although some people care a great deal about cutting-edge hardware and software, others would happily settle for simpler machines if that meant lower prices. Offering discounts to buyers of traditional white machines enables Apple to expand its market. And this reduces its cost per unit sold, freeing resources to develop even more sophisticated machines.

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