In perhaps their most serious roles to date, famed Warner Brothers cartoon characters Bugs Bunny and Daffy Duck launched a new landmine awareness program aimed at youngsters in mine-ridden Cambodia.

The messages — which feature Bugs, Daffy and an animated Cambodian landmine survivor named “Rith,” along with actual local footage — deliver “mine risk education and (encourage) landmine survivors’ social reintegration,” the department said in a statement.
The program, which is funded by the US Agency for International Development (USAID), was crafted after lengthy consultations with various landmine experts with an eye toward appealing to youngsters as well as older citizens, it said.
“Even the choice of Bugs Bunny from Warner Brothers’ stable of characters was by design, as the rabbit is considered a kind and intelligent creature in Cambodian culture,” the department said.