Here’s an interesting way to market SUVs: a commercial for Subaru’s Forester that depicts a happy couple quietly driving off-road through the forest to look at beautiful deer at a burbling brook (“they’re beatiful…” she whispers) until a fat slob in a huge full-size SUV comes tramping along driving very noisily and fast and scares away the poor deer. He rolls down his window and says in his duh-duh voice “what are you looking at?”

So, that’s the spin – this is the SUV for people that aren’t the butt-headed assholes we see every day driving SUVs – you can buy one without becoming one of those people.