5 Keys to Successful Design Research
Our friends at Core77 have launched Hack2Work: Essential Tips for the Design Professional.
The feature includes a generous serving of amazing content including pieces by Tim Brown, Alissa Walker, Michael Bierut, and Liz Danzico. My contribution is 5 Keys to Successful Design Research
1. Embrace your participants’ world view
Great research will help you understand how the people you are designing for organize and describe the world. Their words reveal their frame of mind. That means you must discover your own jargon, and let it go. Just because you are designing a netbook doesn’t mean that your research participants will view it as anything other than a “tiny laptop.”
Check it out!