• [from steve_portigal] The Art of Design Research (and Why It Matters) [design mind] – [Lovely piece by Jon Freach on what design research brings to design and innovation.] And sometimes design teams don't have the patience to see the value in dragging out a study in an effort to make it scientifically or statistically significant. We're just not wired that way; we prefer to make and experiment and then analyze later. So what is research good for? 1. Learning about people's behavior; 2. Understanding and analyzing culture; 3. Defining context; 4. Setting focus…Design research is not "a science" and is not necessarily "scientific." It gives designers and clients a much more nuanced understanding of the people for whom they design while providing knowledge that addresses some of the most fundamental questions we face throughout the process. What is the correct product or service to design? What characteristics should it have, and is it working as intended? "The research" won't necessarily provide cold hard answers. But it will generate some good and feasible ideas.
• [from steve_portigal] CBS Radio Tells Its D.J.’s to Name Titles and Artists [NYTimes.com] – [Tying together the fortunes of radio and record sales?] Last week the head of a major radio company felt compelled to instruct its programmers to identify more of the songs played on the air, by title and artist name…at some indeterminate point in history ­ the mid-1980s ­ song identification began to vanish from the air as programmers struggled to squeeze out anything considered “clutter.” “You were always conscious about the amount of talk you would put on,” he said. “But the truth is that people tune in and tune out, and it was probably underestimated at the time how much people really wanted that information.” For record companies, having a song’s title and artist’s name mentioned on the air ­ especially if new and unfamiliar ­ is crucial marketing…“At one point in our culture there were well-schooled retailers who could help people figure out what that song was, because they wanted to buy it,” said Greg Thompson, VP at EMI Music. “In this day and age that doesn’t exist.”

Tags: artist, clutter, context, culture, design, frogdesign, insight, inspiration, music, name, quickies, radio, research, song, title, user

• [from steve_portigal] Who benefits when New York upgrades its ‘user experience’? [Capital New York] – [Somewhat rambling but interesting piece that - I think - compares the gentrification of the web to an app UX with the types of city changes New York is seeking to improve its user experience.] Try navigating most news sites and you’ll be dodging all kinds of digital equivalents to roadblocks, tourists and construction. Reading an article can sometimes require a mastery of mouse acrobatics, requiring you to steer from funny-looking links that, with just a graze over a photo, will awaken a sleeping giant ad that pop-ups up and takes over your screen, blocking the very words you were simply trying to read. Or a video will start playing, unprompted, somewhere in that digital box, and, although its sounds are blaring from your speakers, you can’t find it. You have to scroll and maneuver to figure out where the dang thing is and find that tiny pause button before your coworkers groan and tsk.
• [from steve_portigal] VW Camper Van Tent [Firebox.com] – [File this one as another entry under things-that-look-like-other-things. While the design approach here is more of a gimmick, it reveals itself as a powerful way to play with meaning and irony.] If you love music, mud and Mother Nature you’re probably heading to a camp site at some point this summer. But why take shelter in some dull, conventional tent when you can recreate the Summer of Love in the hippie-tastic VW Camper Van Tent. Officially licensed, this stunning four-man (or lady, natch) tent is a luxe, full-size replica of the iconic 1965 VW Camper Van synonymous with 60s counterculture. It’s so evocative you can almost hear the Mamas and the Papas singing California Dreamin’ every time you feast your eyes on its beautifully breadloaf-ish form. Indeed we half expected Mama Cass to tumble out when we first saw this groovy Vee-Dub. You’ll be the envy of the campsite! [Thanks, Jeff Fox!]

Tags: app, camper, camping, city, design, experience, NYC, online, quickies, tent, UX, VW, web

• [from steve_portigal] My Notes on Steve Portigal’s presentation – Design Fieldwork: Uncovering Innovation from the Outside In [The Pam] – [Pam pulls out the key points from my UIE WAMT presentation that most resonated with her.] The knowledge “You’re not your user” creates empathy, but going out to the field makes you listen and understand what your users are going through. Through fieldwork you can detect unmet business goals. Doing fieldwork can accomplish many research goals at the same time, not only about the users but also about your organizational goals.
• [from steve_portigal] Web App Masters: Uncovering Innovation with Fieldwork [LukeW] – [Luke's summary notes from my 75-minute talk.] Be a methods-polygamist. Choose, mash-up, or create a methodology based on the problem you are trying to solve. Integrate with other methods. Create a library of methods and artifacts that you can call on and modify as needed. Different methodologies tell you different things. It’s not an either or.
• [from julienorvaisas] Let’s Be Frank: Divisadero Public Discussion Board [The Bold Italic] – [Building on yesterday's quickie - here's a local example of the use of public space as a form for gathering thoughts of residents.] I think it's cool that people can participate after the event by writing their thoughts on the chalkboards. This neighborhood has evolved so much in the last few years, and I'm sure everyone who lives here has thoughts about the transformation, good and bad. I'm personally worried that the changes will leave out members of the old neighborhood, but I'm hopeful when I see the community come together on projects like these. However you feel about the change, I think it's a positive step when people are asked to voice their opinions in the process. So neighbors of Divisadero, don't be shy, what do you think the community needs?

Tags: divisadero, fieldwork, grafitti, guerilla, innovation, methods, presentation, quickies, research, street-art, uiewamt, UX

• [from julienorvaisas] Artist Posts Neighborhood Surveys and Infographics on the Streets of Boston [GOOD] – [Together at last, street art and research. redefining guerilla research.] Since March, Devin, an artist based in the Boston neighborhood of Somerville, has been making small posters and taping them up on phone poles and other public fixtures. They come in three varieties (or "flavors," to use his term). "Mappy Facts" show people demographic data, like average income levels by neighborhood, on colorful maps. "Street Surveys" are more participatory, asking passersby questions about their relationship to their neighborhood, with tear-away tabs for them to answer with. A third flavor features poetry. The surveys aren't scientific, of course, but it's possible that people who encounter Devin's art will come away with a better understanding of their city, or be prompted to think about their own relationship to the place they live. You can download and print the survey posters and put them up in your own city if you're curious about how your neighbors perceive their home.

Tags: art, boston, culture, grafitti, guerilla, infographics, quickies, research, street-art

• [from steve_portigal] A Scientific View of Why Ideas Go Viral [BNET] – [Refreshing if daunting to be reminded that commonly assumed tropes don't play out] Marketers and executives have no clue what an influencer is. Watts points out we all talk so much about influencers, we’ve accepted the term without knowing its definition. Are influencers ordinary people with extraordinary reach? Are they celebrities or “opinion leaders” as they were named in earlier stages of pr theory? Even if we were to exclude bloggers, media, and Oprah from our definition – how then do we measure how an influencer impacts the opinions of others? Watts says some studies measure an influencer as someone whom at least three people say they would turn to for advice. But that scale — reaching people who are three times better connected than others — does not move the millions of people marketers, political campaigns, and brands need to reach. Stripped of the media spin, an influencer’s clout is limited without the amplifying power of the Internet. [Thanks, @nodesign!]

Tags: culture, influence, marketing, quickies, research, social

• [from steve_portigal] Delta-Northwest Merger’s Long and Complex Path [NYTimes.com] – [While there's humor at the banality of decisions, the successfully merged experience worships the God who lives in the details.] Airlines have specific working rules, flying procedures, maintenance schedules and computer programs. And all have their own cultures…Pilots at Delta used to ring the cabin bell four times as they began their final approach, while those at Northwest rang it twice. The food catering operations of both airlines had 8,000 pages of one-line codes describing everything from soda orders to the price of strawberries. Each airline had different codes and paid different prices. Delta used to cut its limes in 10 slices while Northwest cut them 16 ways. The lime debate was even mentioned at a meeting attended by the chief executive, who was told it saved Northwest about $500,000 a year. In the end, Delta stuck with its 10 slices. But the airline also realized that it had been loading more limes on its flights than it needed. So it is now carrying fewer limes.

Tags: airline, delta, integration, merger, northwest, procedure, process, quickies, system

• [from steve_portigal] Shit Painted Gold – [Post-modern detachedly-ironic consumerism makes the brain work hard. We'll tell you these products are crap and that we've not added any value by changing the color, but we have transformed them nonetheless. So, we hope you'll be happy to pay a bit extra for them. Now, please exit through the gift shop.] Nothing looks fancier in your home, office or garbage than shit painted gold. these amazing one of a kind art pieces will legitimize your ability to say to people, "why yes, that shit IS gold" [Thanks, Jeannie Choe!]
• [from julienorvaisas] What comes after One Day for Design? [AIGA] – [Along with many others, we participated and commented on the 1D4D experience. AIGA hints that they are analyzing conversations and data gathered that day to guide their very reinvention. Stay tuned...] On April 13, we reached out through the existing networks of several prolific tweeters who led exchanges on the future of design, the concerns of today’s designers and the opportunities for design communities…Together with our partners in this project, the independent branding collective VSA Partners, we are now synthesizing the comments and discussions generated through this event. We will share the results here as we summarize them and develop ways for AIGA to respond. In June, our national board and chapter leaders will review all of this research from the past year—including the results from “One Day”—and work with us to outline the next steps. This is the year that AIGA will pivot toward new forms of serving the profession and its members.
• [from steve_portigal] Pink Tools for Women: Learn today, Teach tomorrow, Build forever. – [Had this one sitting around forever. Love the message of empowerment; I'm willing to buy the pink-as-brand and NOT pink-as-shallow-way-of-feminizing-design but what else are they doing (besides Tupperware business model) to make these products specifically for women?] Founded by three women deeply entrenched in do-it-yourself projects, Tomboy Tools was launched in 2000 as the dream-turned-reality of being able to provide women with hands-on education, high quality tools and a fun way to make a living from home. Our Mission Statement: To build confidence and empower women through education, quality tools and an independent business opportunity. Today, while our mission statement rings as true as ever, our slogan is shorter and more concise. Our slogan underscores the power of Tomboy Tools in the marketplace and the value we provide both to female customers seeking hands-on education with high quality tools and Home Consultants looking for a great career.
• [from steve_portigal] Conversations With Bert: Andy Samberg [YouTube] – [As a fellow introvert, I recognize Bert's slight shift into a more deliberate and mannered "interview mode." While he's not quite Terry Gross (and has a way to go to do the type of interviewing that we do), this short clip is a good source for a number of interviewing techniques, mixing equally between "what to do" and "what not to do." I'll have to use this in my next workshop and ask people to make note of the ways that Bert is successful or unsuccessful as he asks open-ended questions, reveals his own perspectives, redirects the conversation, feeds back, acknowledges what Andy says, and asks follow-ups.] Sesame Street's Bert sits down with comedian and Saturday Night Live cast member, Andy Samberg, to talk about life, literature, cuisine and of course, socks.
• [from julienorvaisas] Memories destroyed in a flash [The Independent] – [Nice discussion of pros and cons, and implications of the broad transition to digital photos. This cultural shift will have huge implications generationally.] Spend a few minutes watching a Facebook feed and you quickly see it is not just our viewing experience that has changed. The way we store and display our pictures has radically altered the nature and type of photograph we take. A high proportion of photos on social networking sites tend to be posed self-portraits, the telltale arm holding the camera often hoving into view at the side. The breadth and scope of the pictures we display has decreased. We've moved away from Sontag's idea of photos as being accessories to our memories, towards photos as a brag – a way of telling the world what fun we're having, and how good we look having it. "You can guess it's taken for the benefit of an audience: It's not necessarily better or worse – just different. It was never so much the case with your personal album."

Tags: 1D4D, AIGA, art, bert, color, craft, culture, design, digital, gold, interview, media, memories, photography, pink, post modernism, quickies, research, samberg, technique, technology, tomboy, tools, women

• [from steve_portigal] Blu Develops a Social Networking Device for Smokers [NYTimes.com] – [While it's a bit of a weird idea, it seems to fit with the already weird e-cigarette better than the very old-school tobacco experience] The new “smart packs" ($80 for 5 e-cigarettes) emit and search for the radio signals of other packs. When they get within 50 feet, the packs vibrate and flash a blue light. Packs can be set to exchange information about their owners, like contact information on social networking sites, that can be downloaded to computers. The packs also conveniently vibrate when a smoker nears a retail outlet that sells Blu cigarettes. Later versions will be tethered to a smartphone through an app. Adam Alfandary, 24 was skeptical. He said that the social aspects of smoking were a part of the reason he continued to light up, but he scoffed at the idea of a cigarette that would do the social part for him. “I think that’s the dumbest thing I’ve ever heard in my life. And I’m saying that in full acknowledgment that smoking is one of the dumbest things I can do.”

Tags: blu, cigarette, connection, digital, e-cigarette, electronics, networking, quickies, smoking, social, technology

• [from wstarosta] There are no such things as “Insights” [PLH] – [Pretty Little Head contributor, Farrah Bostic, shares her opinion on what an insight is and what it isn't. In doing so, she makes the point that insights are not things that can be gathered. Rather, the best we can hope for is to be insightful through research, immersion, observation and questioning.] I was recently asked to put together some “insight generation” exercises for a training workshop. This is pretty standard fare for a planning director, the person who ‘owns the insights.’ Creative briefs now often feature sections that are titled something like, “What’s the key insight?” – into which, the planner dutifully fills in some text in order to earn her wages. For some reason, on this particular request, I just completely stalled out. I often, at conferences and in client meetings, or with other planners, remark on how “insights” is another crime against the English language that Adland has perpetrated upon corporate culture.

Tags: advertising, creativity, culture, insights, marketing, quickies, research

• [from steve_portigal] The WhatWasThere Project – [It's exciting to see these sort of audacious projects start to emerge and to actually believe that they are possible. There's already a wealth of similar data on Flickr and presumably on Facebook as well; is there a way to tap into the existing data ethically?] The WhatWasThere project was inspired by the realization that we could leverage technology and the connections it facilitates to provide a new human experience of time and space – a virtual time machine of sorts that allows users to navigate familiar streets as they appeared in the past. The premise is simple: provide a platform where anyone can easily upload a photograph with two straightforward tags to provide context: Location and Year. If enough people upload enough photographs in enough places, together we will weave together a photographic history of the world (or at least any place covered by Google Maps). So wherever you are in the world, take a moment to upload a photograph and contribute to history!

Tags: crowdsourcing, history, photography, quickies, visualization

• [from wstarosta] Guy Takes His Love for the 3DS Too Far With the Augmented Reality Tattoo [Gizmodo] – [Wow, a 3D tattoo! These worlds (nerds and deviants) have been colliding for some time now, and here is an example of it at its best.] Just one week after buying a 3DS, this guy felt compelled to get a tattoo on his wrist to commemorative his love for Nintendo's latest plaything. Rather than a little sketch of Mario or Link, he got an augmented reality tatt that can be read by his 3DS

Tags: nerd, Nintendo, quickies, tattoo, technology

• [from wstarosta] Food trucks in Los Angeles [latimes.com] – [It was only a matter of time before corporations like Jack-in-the-Box and Sizzler recognized an opportunity to exploit the growing food cart scene. Sad.] There are other issues too, including a wealth of copycat trucks and the sense that many entering the business have no culinary experience but expect to make a fortune.
  That's not to say that there isn't a silver lining to the movement's adolescence. Hiller, other truck owners and a ravenous public believe in the food truck's promise — the realization of a street-food culture that unites a disparate city and encourages a community that lingers outdoors together over a plate of food. It's a concept long understood by the loncheras, or taco trucks, that have operated for decades without stirring the beehive of debate that these flashy new trucks have generated.

Tags: ethics, foodtruck, quickies, servicedesign

• [from wstarosta] How to beat Apple [Kottke] – [Apple's fu is strong. But Kottke has some thoughts on how to beat Apple. I would add to his list: Design integrity. Apple didn't invent it, but for some reason their competitors have allowed them to own it.] In the near term, companies making iPhone and iPad competitors are never going to beat Apple at their own game. Apple has supply chain advantages, a massive number of their customers' credit card numbers (why do you think Jobs brings this up at every single Apple event…it's important!), key patents, one-in-lifetime personnel like Steve Jobs and Jony Ive, solid relationships with key media companies, and an integrated ecosystem of stores, apps, applications, and hardware. They are an imposing competitor.

Tags: apple, business, ideas, quickies, reference, startup