Archive for July, 2010
ChittahChattah Quickies
By Portigal Consulting at 10:02 pm, Thursday July 29 2010
- [from Dan_Soltzberg] Flow [Future Perfect] – [A lovely observation on how behavioral flows in the cafes of several countries reflect differing cultural values.]
- [from Dan_Soltzberg] Getting unstuck: solving the perfect problem [Seth's Blog] – [Short piece on strategy for solving sticky problems.] The way to solve the perfect problem is to make it imperfect. Don't just bend one of the constraints, eliminate it. Shut down the factory. Walk away from the job. Change your product completely. Ignore the board.
- [from steve_portigal] Multimedia E-Books, Adorned With Video Extras [NYTimes.com] – [The language we use to describe an emerging technology or form of communication is in flux as its meaning, marketing, and perceived usefulness is in flux] In the spring Hachette Book Group called its version, by David Baldacci, an “enriched” book. Penguin Group released an “amplified” version of a novel by Ken Follett last week. And on Thursday Simon & Schuster will come out with one of its own, an “enhanced” e-book version of “Nixonland” by Rick Perlstein. All of them go beyond the simple black-and-white e-book that digitally mirrors its ink-and-paper predecessor. The new multimedia books use video that is integrated with text, and they are best read — and watched — on an iPad, the tablet device that has created vast possibilities for book publishers.
Tags: behavior, books, business, cafes, chipchase, constraints, culture, innovation, ipad, observation, quickies, reading, Reading Ahead, strategy
Page Not Found
By Dan Soltzberg at 6:02 pm, Thursday July 29 2010
I was fixing broken links on our blog today and had the opportunity to look at many different versions of the “Page Not Found” page in fairly rapid succession.
Here of course is the basic version; with its classic minimalism, one imagines how it would look in Helvetica.

Many sites provide some form of what the Montreal Gazette offers – “we didn’t find what you wanted, here’s a way to search our site.”

But one stood out…

Penguin Books, Australia, takes this little corner of their site – a place where mere arrival already means something has failed – and offers users an unexpected dose of humor, acknowledgment of the situation of being there, and a full set of choices about where they’d like to go next on the site. It was a little spark of delight, and it made me want to buy a book from them.
Tags: fail, humor, interaction design, page not found, Penguin Books, user experience, UX, web design
ChittahChattah Quickies
By Portigal Consulting at 10:02 pm, Wednesday July 28 2010
- [from steve_portigal] newWitch Magazine – Cutting Edge Paganism – [Seen in a "magic" shop today during a post-fieldwork ramble] newWitch is a magazine dedicated to, featuring, and partially written by young or beginning Witches, Wiccans, Neo-Pagans, and other earth-based, ethnic, pre-Christian, shamanic, and magical practitioners. Everyone from Traditional Wiccans to potion-makers to Asatruar to eco-Pagans can find something in these pages. The one thing we all have in common is a willingness to look at the world, our magical and spiritual paths, and ourselves in new ways. We hope to reach not only those already involved in what we cover, but the curious and completely new as well.
- [from steve_portigal] Can the Kindle and Its Ilk Ease Textbook Inflation? [Village Voice] – [Thanks @dastillman] Pace offered the Kindle to students with course materials already preloaded on the device. Students had the option to buy the Kindle (at a discounted price) at the end of the course. Student complaints ranged from difficulties in taking notes to clumsy navigation controls. The electronic annotation feature was especially “slow and cumbersome,” requiring students to manipulate a tiny button to underline passages and type notes on the Kindle’s ergonomically unfriendly keyboard. The photos, pictures, and diagrams in the e-textbook were all black and white and image quality was not quite as sharp as in print….Soares found time eaten away by technical issues. Kindle books have no page numbers, so it was a challenge to get all the students on the same page. “It’s one thing to read a mystery or novel on the Kindle, but the way you read a textbook is different. You are flipping back and forth while reading, and navigation was cumbersome, even with bookmarks.”
- [from steve_portigal] Doomsday shelters making a comeback [USATODAY.com] – The Vivos network, which offers partial ownerships similar to a timeshare in underground shelter communities, is one of several ventures touting escape from a surface-level calamity. Vicino, who launched the Vivos project last December, says he seeks buyers willing to pay $50,000 for adults and $25,000 for children. The company is starting with a 13,000-square-foot refurbished underground shelter formerly operated by the U.S. government at an undisclosed location near Barstow, Calif., that will have room for 134 people. Vicino puts the average cost for a shelter at $10 million. Vivos plans for facilities as large as 100,000 square feet, says real estate broker Dan Hotes, who over the past four years has collaborated with Vicino on partial ownership of luxury homes and is now involved with Vivos. Catastrophe shelters today may appeal to those who seek to bring order to a world full of risk and uncertainty, says Alexander Riley, an associate professor of sociology at Bucknell University.
- [from steve_portigal] Market researchers get new tool in iPad [USATODAY.com] – [No doubt getting people to participate in surveys is an exercise in persuasion or seduction, but if there's a cool factor, something seems wrong to me] The gadget is luring curious consumers who've never seen one to participate in research projects conducted at shopping malls, primarily because they just want to see how it works. At many of the centers response was so good that survey takers collected the required information in about three weeks instead of the four they'd anticipated. The iPad presented its own set of research challenges. Some overheated in direct sunlight and shut down. In one case, a consumer at a mall in Rhode Island was so enamored with the iPad, he grabbed it from the interviewer and ran off.
Tags: bias, culture, disaster, fear, gadget, intercept, ipad, Kindle, magazine, preparedness, publication, quickies, reading, Reading Ahead, research, sample, school, shelter, shoppers, students, subculture, survey, technology, textbooks, witch
Sexy Ergonomics
By Dan Soltzberg at 12:57 pm, Wednesday July 28 2010
I was shopping for laptops recently, and was shocked by how difficult it was to find a reasonably priced model with a comfortable keyboard and trackpad, and a front edge that was wrist-friendly. The experience made me wonder why so little attention seemed to be being paid to such a fundamental aspect of the product.
Why don’t ergonomics have more sex appeal? Shouldn’t a well-designed physical interfacing of human and built object be one of the most valued aspects of design? While in truth ergonomics are interwoven (or should be) with aesthetics and materials, our excitement seems to gravitate towards how things look and feel, or cleverness of concept, rather than how well they work with us.
A quick read through this recent interview with Jonathan Ive on Core77 reveals a worshipful discussion of iPhone 4 materials.
It is this sort of materials obsession and constant experimentation that led to a decision to use scratch-resistant aluminosilicate glass for the front and back of the phone, as well as developing their own variant of stainless steel to edge the device.
I had to travel all the way back to 2007 to find someone talking specifically about a sexy merger of design and ergonomics/usability.
Is it that when ergonomics work, they are invisible? That they generally succeed by creating an absence of negative experience, but don’t extend into the realm of pleasure creation, where they might generate more attention?
Dieter Rams’ “weniger, aber besser (less, but better)” design philosophy – and indeed Jonathan Ive’s as well – heads in a similar direction – the absence of superfluous elements, but yet we still find it sexy.
Perhaps part of the picture is the lack of sex appeal that discussions of ergonomics tend to have. Is this an issue of professional culture? What is more important than objects that – never mind giving us pleasure – at the very least don’t injure us? Maybe that’s it – it’s too serious an aspect of design to engender the fun spirit we find in aesthetics?
The movie Waterworld (one of a handful of movies-most-people-think-are-bad that I like), while over the top and mostly quite silly, nicely illustrates the balletic relationship of person and object that good ergonomics make possible, as Kevin Costner’s character Mariner singlehandedly sails and otherwise operates his boat throughout the film. The boat’s steampunk aesthetic won’t be for everyone, but it’s perfectly designed to work with the needs of its user, and to me there’s something really sexy about that.

Tags: aesthetics, apple, core77, Dieter Rams, elements of design, ergonomics, interface design, Jonathan Ive, laptop, materials, physical interface, sex appeal, steampunk, usability, user experience, UX, Waterworld
ChittahChattah Quickies
By Portigal Consulting at 10:02 pm, Tuesday July 27 2010
- [from steve_portigal] How I Learned to Stop Worrying and Love the Flow [Nieman Storyboard] – [Via @kottke. While many decry the loss of personal connection that our devices lead to; here's a theory that says the opposite, that it creates feelings of greater connectness] I was traveling with friends, and one of them took a call. Suddenly, instead of feeling less connected to the people I was with, I felt more connected, both to them and to their friends on the other end of the line (whom I did not know). My perspective had shifted from seeing the call as an interruption to seeing it as an expansion. And I realized that the story I had been telling myself about who I was had widened to include additional narratives, some not “mine,” but which could be felt, at least potentially and in part, personally. A small piece of the global had become, for the moment, local. And once that has happened, it can happen again. The end of the world as we know it? No — it’s the end of the world as I know it, the end of the world as YOU know it — but the beginning of the world as WE know it.
- [from steve_portigal] The Acceleration of Addictiveness [Paul Graham] – [Via @waxpancake. He describes how slowing down by taking hikes gives him a mental and creative freedom that his addictions have rendered otherwise inaccessible] Most if not all the things we describe as addictive are. And the scary thing is, the process that created them is accelerating. We wouldn't want to stop it. It's the same process that cures diseases: technological progress. Technological progress means making things do more of what we want. When the thing we want is something we want to want, we consider technological progress good. If some new technique makes solar cells x% more efficient, that seems strictly better. When progress concentrates something we don't want to want—when it transforms opium into heroin—it seems bad. But it's the same process at work. No one doubts this process is accelerating, which means increasing numbers of things we like will be transformed into things we like too much.
- [from steve_portigal] Exactitudes® – [Thanks @MicheleMarut! Pattern-matching is a fabulous way to develop observational skills] Rotterdam-based photographer Ari Versluis and profiler Ellie Uyttenbroek have worked together since October 1994. Inspired by a shared interest in the striking dress codes of various social groups, they have systematically documented numerous identities over the last 14 years. They call their series Exactitudes: a contraction of exact and attitude. By registering their subjects in an identical framework, with similar poses and a strictly observed dress code, Versluis and Uyttenbroek provide an almost scientific, anthropological record of people’s attempts to distinguish themselves from others by assuming a group identity. The apparent contradiction between individuality and uniformity is, however, taken to such extremes in their arresting objective-looking photographic viewpoint and stylistic analysis that the artistic aspect clearly dominates the purely documentary element.
Tags: addiction, appearance, article, clothing, communication, connected, culture, devices, dress, engagement, f2f, interaction, norms, observation, personal, photography, quickies, society, technology
ChittahChattah Quickies
By Portigal Consulting at 10:02 pm, Monday July 26 2010
- [from steve_portigal] Drilling Down – Why Elite Shoppers Eschew Logos [NYTimes.com] – Rather than rely on obvious logos, expensive products use more discreet markers, such as distinctive design or detailing. High-end consumers prefer markers of status that are not decipherable by the mainstream. These signal group identity only to others with the connoisseurship to recognize their insider standing. In one study, fashion students were more likely than regular students to favor subtle signals for products visible to others, like handbags. But for private products less relevant to identity, like underwear and socks, there was no difference between the groups. Jonah Berger, an assistant professor of marketing at the University of Pennsylvania and one of the paper’s authors, said it was not that insiders simply had a dislike for logos. Instead, he said, they avoid them “in identity-relevant domains to distinguish themselves from mainstream consumers who buy such products to show they’ve made it.”
- [from steve_portigal] ElderGadget.com | News and Reviews of Products with Elder Friendly Features – Those of us with aging parents share many things, chief among them the desire that our elderly loved ones have the opportunity for the same quality of life that we enjoy. For some this means remaining independent, for others it might mean a need to make caregiving simpler to meet the needs of people we love. The elderly prefer simple uncomplicated gadgets and products which are lighter and specially designed with higher contrast, pre-programmed features. Products of use might include talking Pill boxes, medi-alerts, and a myriad of gadgets with simple “how to use” instructions. That’s the focus with Eldergadget, a comprehensive blog where a person with an aging loved one can go to find the latest gadgets that meet a seniors needs and maybe some products you have never dreamed possible. We also bring you the latest up to date news, videos and developments in technology for seniors. We also include lighthearted fare such as humor and retro gadgets in order to brighten a person’s day.
Tags: belonging, design, elderly, elite, expensive, gadgets, group, hidden, identity, indicator, kinship, marker, quickies, relationship, review, senior, signifier, specialty, technology
ChittahChattah Quickies
By Portigal Consulting at 10:02 pm, Sunday July 25 2010
- [from steve_portigal] Does Language Influence Culture? [WSJ.com] – [Stanford psychology prof Lera Boroditsky examines how it does, and why it does] Just because people talk differently doesn't necessarily mean they think differently. In the past decade, cognitive scientists have begun to measure not just how people talk, but also how they think, asking whether our understanding of even such fundamental domains of experience as space, time and causality could be constructed by language…All this new research shows us that the languages we speak not only reflect or express our thoughts, but also shape the very thoughts we wish to express. The structures that exist in our languages profoundly shape how we construct reality, and help make us as smart and sophisticated as we are…As we uncover how languages and their speakers differ from one another, we discover that human natures too can differ dramatically, depending on the languages we speak. [Thanks @ebuie]
- [from steve_portigal] Facebook Is to the Power Company as … [NYTimes.com] – [The gap between being a customer and being a happy customer. Will Facebook be like Microsoft in a few decades, *still* whining about not being beloved - let alone actively disliked?] It was a typically vexing week for Facebook. On the one hand, the social-networking service signed up its 500 millionth active user. On the other hand, it was found to be one of the least popular private-sector companies in the United States by the American Customer Satisfaction Index. Apparently, Americans were more satisfied filing their taxes online than they were posting updates on their Facebook page. It is a continuing contradiction: Facebook is widely criticized for shifting its terms of service and for disclosing private information — and yet millions of people start accounts each month.
- [from steve_portigal] Digital Domain – Even With All Its Profits, Microsoft Has a Popularity Problem [NYTimes.com] – [We want your money and your love!] Microsoft’s enterprise software business alone is approaching the size of Oracle. But despite that astounding growth, Microsoft must accept that, fair or not, victories on the enterprise side draw about as much attention as being the No. 1 wholesale seller of plumbing supplies. Microsoft won’t receive the adoring attention that its chief rival draws with products like the iPad. In a conversation earlier this month, Mr. Shaw explained what prompted him to write his post. “I noticed some pretty critical conversations going on in the technosphere among the technorati,” he said. “There’s a gap between that conversation ‘the company is not doing well, period’ and what the company is actually doing.” In the blog, he writes, “With Windows 7, Office 2010, Bing, Xbox 360, Kinect, Windows Phone 7, in our cloud platform, and many other products, services and happy customers, 2010 is shaping up as a huge year for us.”
Tags: boroditsky, brand, business, culture, customers, facebook, language, linguistics, Microsoft, popularity, quickies, satisfaction, success, users
ChittahChattah Quickies
By Portigal Consulting at 10:02 pm, Saturday July 24 2010
- [from steve_portigal] Monster Cable announces deal with Yao Ming [SF Chronicle] – [It's easy to be cynical about these sort of deals when they use the verb "design" to characterize the role that the endorser will play. What is the generative process involved to develop these new products? I can't help but think of Homer Simpson creating his dream car] Monster Cable Products Inc. announced a deal with Houston Rockets basketball center Yao Ming to design a line of consumer electronics and related products to be sold in China, his home country. The "Yao Monster" line, which will include headphones, bags, home theater cables and performance glasses, is part of the Brisbane company's latest marketing push into China.
Tags: athlete, china, design, endorse, marketing, quickies
ChittahChattah Quickies
By Portigal Consulting at 10:02 pm, Friday July 23 2010
- [from Dan_Soltzberg] 35 Movies in 2 Minutes [Drawn! The Illustration and Cartooning Blog] – [I'll admit I wasn't able to name all of the films referenced in this delightful piece of animation, but whether you recognize the films or not, this is a beautiful example of visual communication using a very simple graphic approach.]
- [from steve_portigal] Scion presents Ed Emberley & Friends – [We had these books around the house as kids and they gave me a sense of UI design meets art before I knew anything about either topic. Nice to see the work has resonance so many years later] Ed Emberley's legendary drawing books inspired a generation of kids to become artists. In this show, Ed Emberley displays his original 1970's mockups alongside five grown-up artists who were influenced by him. Curated by Caleb Neelon, the artists include Raul Gonzalez, Seonna Hong, Matt Leines, Christopher Kline and Saelee Oh. For "Ed Emberley & Friends," each artist will create a six-foot-by-six-foot wood panel that is a mash-up of their own style and that of Ed Emberley's instructional drawing books. The tribute paintings will be exhibited alongside examples of each artist's individual work. After the show, each of the large painted panels will be donated for long-term display in children's hospitals around the United States.
- [from steve_portigal] wanted: cultural change agencies [Influxinsights] – [Ed Cotton is perceptive as usual. My quibble - there's an opportunity for this type of agency but I don't know there's a market for it. Isn't selling services that don't look like other types of services you've bought before is its own challenge. Meanwhile most consultants I talk to, from insights, to brand, to interactive, to improv training, are all selling "culture change" as a second order effect. IDEO has productized it, of course. So maybe we're already selling this, just not in the way Ed sees it could happen] There's a market for a new type of agency- a cultural change agency. It's a new type of company that helps you work out who you are and doesn't walk away, it stays with you; it helps, it motivates, it inspires and it brings the moving parts of the organization together. Think of this new entity as a entirely new type of agency; one that inspires companies to change and get the best out of themselves by working from the inside out.
Tags: agencies, animation, art, business, change, consulting, culture, drawing, emberley, graphics, illustration, influx, movies, organization, quickies, video
Land of the Lost
By Dan Soltzberg at 5:56 pm, Friday July 23 2010

Lost Turtle, El Granada, CA

Beanie Baby Puppy, Santa Cruz, CA
Sometimes, even things that move very slowly – or not at all – can get away from us…
Tags: flyers, lost and found, patterns, pets, photography, signs, toys
ChittahChattah Quickies
By Portigal Consulting at 10:02 pm, Thursday July 22 2010
- [from Dan_Soltzberg] Design by Use and object repurposing [Pasta&Vinegar] – [Nicolas Nova's written a nicely condensed post on Uta Brandes, Sonja Stich and Miriam Wender's book Design by Use: The Everyday Metamorphosis of Things. (Object re-use and re-purposing is a subject dear to our own hearts - see http://www.portigal.com/blog/new-uses-for-old-tools/ and http://www.portigal.com/blog/from-pain-points-to-opportunity-areas/ ) ] Among other sources, Nova quotes Metropolis: "The British sculptor Richard Wentworth once said, I find cigarette packets folded up under table legs more monumental than a Henry Moore. Five reasons. Firstly, the scale. Secondly, the fingertip manipulation. Thirdly, modesty of both gesture and material. Fourth, its absurdity and fifth, the fact that it works.”
- [from steve_portigal] Shoppers on a ‘Diet’ Tame the Urge to Buy [NYTimes.com] – [Thanks to @gretared] This self-imposed exercise in frugality was prompted by a Web challenge called Six Items or Less (sixitemsorless.com). The premise was to go an entire month wearing only six items already found in your closet (not counting shoes, underwear or accessories). Nearly 100 people around the country, and in faraway places like Dubai and Bangalore were also taking part in the regimen, with motives including a way to trim back on spending, an outright rejection of fashion, and a concern that the mass production and global transportation of increasingly cheap clothing was damaging the environment. An even stricter program, the Great American Apparel Diet, has attracted pledges by more than 150 women and two men to abstain from buying for an entire year. (Again, undies don’t count.) Though their numbers may be small, and their diets extreme, these self-deniers of fashion are representative, in perhaps a notable way, of a broader reckoning of consumers’ spending habits.
Tags: apparel, clothing, consumption, design, diet, pledge, quickies, repurposing, reuse, rules, shopping
Sexy 70s Ladies Are The Key
By Steve Portigal at 12:39 pm, Thursday July 22 2010

Les Clefs de Tennis, Brussels, Belgium, May 2009

Snap Klip, Portland, OR, July 2010
The aesthetic in both window displays is so clearly dated, it almost excuses the retrograde message. Seriously, using sex appeal to sell keys and key accessories? Grab a decade, retailers of key products in Portland and Brussels!
Tags: belgium, brussels, jeans, keys, merchandising, sex appeal, shape, tennis
ChittahChattah Quickies
By Portigal Consulting at 10:02 pm, Wednesday July 21 2010
- [from steve_portigal] Woody Allen Records His Stories As Audiobooks [NYTimes.com] – The discovery I made was that any number of stories are really meant to work, and only work, in the mind’s ear and hearing them out loud diminishes their effectiveness. Some of course hold up amusingly, but it’s no fun hearing a story that’s really meant to be read, which brings me to your next question, and that is that there is no substitute for reading, and there never will be. Hearing something aloud is its own experience, but it’s hard to beat sitting in bed or in a comfortable chair turning the pages of a book, putting it down, and eagerly awaiting the chance to get back to it.
Tags: books, comedy, humor, quickies, reading, Reading Ahead, stories
E-books outsell hardovers
By Dan Soltzberg at 4:24 pm, Wednesday July 21 2010
What’s there to say but, “it’s happened?” At Amazon, e-books are outselling hardover books.
Amazon hit a symbolic milestone last holiday season, when for one day its sales of e-books exceeded the number of dead-tree books it had sold.
Now the company has hit a more significant milestone, selling 143 e-books for every 100 hardcover books sold over the course of the second quarter. The rate is accelerating: For the past month, Amazon sold 180 e-books for every 100 hardcovers, and it sold three times as many e-books in the first six months of this year as it did in the first half of 2009. [via Wired]
Ironically, I just went to the Burlingame library and got myself a new library card. I loved libraries as a kid, and still do. The Kindle doesn’t have a place around it – it’s almost purely about content. But reading is so much more than the imbibing of content (see our Reading Ahead research for more about this).
Amazon’s customer reviews start to bring in some of the social aspect of reading, and it will be interesting to see whether the company goes further into the total reading experience, or remains primarily a provider of content and devices.

Tags: amazon, books, e-books, e-readers, Kindle, library, reading, Reading Ahead