• GameCrush: Pay to play–with girls [CNET] – The website GameCrush pays girls to play video games and live-chat with gamers who pay for the privilege. It's the gaming equivalent of buying a girl a drink to chat her up, the developers say. A Player (yes, they're called "Players") buys points–500 cost $8.25–and uses them to buy "game time" with a PlayDate (yes, they're called PlayDates). Players browse through PlayDate profiles, and once they find one they're interested in they can send a gaming invite. If the PlayDate accepts the invitation, she can set her mood to "Flirty" or "Dirty" and it's game on (though any real gaming girl would set her profile to "Hurty" and kick your ass). The pair can chat, play, or both for the amount of time purchased. When their time is up, the Player is invited to send the remaining 100 points to his PlayDate as a tip.
• The Idea of the Book [Murketing] – Rob Walker's interesting series of posts that look at the physical performance of the "book" as it morphs into or is represented by or as other objects such as sculpture, food, planters, purses, etc.
• Story Book inColor by AIPTEK – AIPTEK Story Book inColor is the 1st color E-Book on the market and there are 20 built-in illustrated audio stories. Children can open the Story Book inColor and enjoy the story telling with illustration instead of watching TV alone. AIPTEK also provide online bookstore for story book purchasing and downloading. AIPTEK Story Book inColor can store as many books as children want. Story Book inColor creates a whole new experience with fun and easy learning process which leads children learn to love the reading. The 4-way buttons simulated the scenario for children of searching favorite books on bookcase and also the page up and down feeling when reading. There is 1GB internal memory on AIPTEK Story Book inColor which can stores up to 45 story books. The story books also can be saved to SD/SDHC, MMC, MS pro, and USB drive. Besides, in order to protect children’s eyes, after reading over 20 minutes, AIPTEK Story Book inColor will pop up an icon to remind children to take a rest.

Tags: aiptek, camgirl, connection, design, digital, ebooks, form, gamecrush, gaming, interaction, interpersonal, isolation, learning, lonley, online, physical, pickup, reading, Reading Ahead, relationship, storybook, tangible, technology, User Research Interviewing

As David Armano writes about SXSW “Hundreds of vendors, brands and companies vie for your attention.” This was certainly one of my big surprises from the recent SXSW event (my first time attending). From the huge attendee bag o’ crap with every kind of sticker, sample beverage, light-up pen, button, pamphlet, coupon, invite, brochure, and screen cleaner imaginable, to the half-dressed-skinny-girls inviting us to try a WiFi cafe, I was struck how by showing up in Austin I was essentially a captive audience to be marketed to. There was free food-and-drink (the Ice Cream Man on 6th street hands ice cream to passerby, with a Nokia napkin; the Sobe people were giving out psych-ward-meds-sized portions), free electricity (via Belkin and Chevy), and on and on.

Pepsi had large area with several zones, including tents for…I guess…video conferencing. I saw people hanging out at the bar drinking small portions of Pepsi, but not many making use of this service.

Bing had a fleet of Town Cars, as well as hostess-y types that would offer you a free ride.

This bus was promoting the new book from Tony Hsieh (of Zappos). I just saw it driving around, or worse, idling. I never saw anyone get on, or off. Was it an eco-nightmare billboard? Or some sort of service? I think it’s kind of creepy!

Sidewalk advertising, of course. Let’s hope they cleaned it up after, or that the city was prepared to fine them. I haven’t checked out this URL, but feel free to and let us know in the comments. Or, really, why bother?

There are three concurrent/adjacent festivals: Interactive, Film, and Music. Each of them serves up an insane range of options, well beyond what we normally encounter in our choice-flooded lives. The net effect (and my theme here) is that content creators are expected to shout louder (or more interestingly) to create awareness for their product. Here are ads for all sorts of things, including a cryptic phrase about a hurting vagina (which turned out to be from a movie).

Those posters don’t go up by themselves. It takes work.

As Austin reached beyond-critical-mass, 6th Street, the live music area, was closed to traffic. People were passing out more pamphlets and flyers promoting their events. And here’s where many of them ended up.

Just because.

Drawing attention to yourself to promote an event.

iPad guy was the triggering noticing event that led to this post. On my second-to-last night I saw this guy walk by, with a cardboard iPad around his neck (yes, kids, this was before the iPad was actually available). I yelled out “Hey, iPad guy!” and he stopped and let me take his picture. We introduced ourselves, and I asked him why he was wearing an iPad around his neck (see, that ethnography experience comes in handy!!!). His answer? So people will talk to him, like I did (turns out he works for a Search Engine Optimization firm, so…). While SXSW is a hyper-condensed environment, it represents some early-adopter aspects of typical daily life, and so I was struck to see the continuum between the promotion of Pepsi, Sobe, Bing, an indie film, an indie band, and an individual.

I’ve had my experience with guerrilla methods of promoting myself (from wearing a giant sombrero when campaigning for student government, with the slogan “the little guy in the big hat” to wearing a very loud SpiderMan tie when interviewing for jobs at a CHI conference long ago…only to be upstaged by the guy with a resume-dispensing-box with an embedded recording of him giving his elevator pitch) but the past seemed quainter, where the extreme needs (getting elected, getting a job) permitted extreme norms. But at SXSW it seems like everything is a promotion for something and I feel just a little bad seeing us take our lessons on how to connect with each other from big brands. Is this an exception or an emergent norm?

My favorite content from SXSW:

• The Parking Lot Movie
• Life 2.0
• AMERICAN: The Bill Hicks Story
• World’s Largest – A Documentary About Small Towns with BIG THINGS
• Cherry
• Devo, the Internet, and You
• Jeffrey Tambor’s Acting Workshop

Check out more of my SXSW pictures here.

Slides and audio from Integrating User Insight, my presentation with Aviva Rosenstein, are here.

You may also like License to Shill, a FreshMeat column from 2004.

Tags: austin, branding, conference, festival, film, interactive, marketing, movie, music, PR, promotion, selling, sxsw, sxsw2010, sxswi

• Inc. Magazine Staffers Works Remotely To Make April Issue – [NYTimes.com] – Away from the office, some staff members struggled to adjust, as minor technical hiccups arose and parents working at home had to find ways to separate their work from their children. But in the end, most employees discovered that they could and should work out of the office more often — though they did not want to eliminate the office entirely. Mr. Chafkin found himself working more hours than usual in February and pining for the company of his colleagues. “I was way more productive, but way less happy,” he said. “I think one of the reasons people get into magazines is that it’s collaborative.” The collaboration that did happen needed to be arranged in advance, like setting a time for a conference call, rather than relying on an encounter in a hallway or chatting at a desk. Only once during the month did the entire staff gather, at Ms. Berentson’s home on the Upper West Side. When everyone got together, she said, it was “exactly like seeing old friends.”
• OgilvyOne Uses Contest to Promote Salesmanship [NYTimes.com] – A contest from OgilvyOne asks participants to market a brick so their sales techniques can be judged. The prize is a job at the agency for three months. Participants submit their ads for the red brick via YouTube. The ad agency's contest is a nod to David Ogilvy, who offered straightforward opinions on the high importance of good salesmanship.
• The Medium – Trust Busting [NYTimes.com] – A company shows anxiety on its face — that is, on its Web site, which has become the face of the modern corporation. Visit sites for recently troubled or confused enterprises, including Maclaren, Toyota, Playtex, Tylenol and, yes, John Edwards, and you’ll find a range of digital ways of dealing with distress.

Tags: advertising, brand, business, collaboration, contest, crisis, inc, magazine, marketing, ogilvy, ogilvyone, PR, remote, reputation, sales, selling, telecommute, telework, trust, website, work, youtube

• The multitouch backlash begins? – CNET's explains "Another unique feature of the Backflip is the trackpad, which Moto calls Backtrack, located on the back of the display (when the phone is open)." And from Motorola's full-page newspaper ad today "Its new BACKTRACK navigation tool on the rear of the phone lets you intuitively navigate, scroll and select, all without ever having to fumble with the screen." Fumble with the screen? Indeed.
• Different theater configurations led to different post-production "mixes" for Avatar – [Hollywood Reporter] – More than 100 different delivery versions of "Avatar" were created for the Dec. 18 day-and-date release in 102 countries. DLP digital cinema and non-DLP digital cinema required separate versions. In total, there were 18 different versions of "Avatar" created for the domestic market, plus an additional 92 for international markets, which were released in 47 languages. The international versions included more than 52 subtitled and 18 dubbed versions on film, 58 subtitled and 36 dubbed versions in digital 3D, nine subtitled and eight dubbed versions in digital 2D, and 23 subtitled and 15 dubbed versions for Imax. To optimize the experience for different screens sizes, Cameron made the decision to complete the movie in three aspect ratios: Scope (2:39:1), flat (1:85:1) and Imax (1:43:1).<br />
  (via Kottke)

Tags: avatar, backflip, backtrack, complexity, customization, distribution, film, interface, iphone, moto, motorola, movie, multitouch, navigation, technology, touch, touchpad, UI, variability

• Last supper ‘has been super-sized’, say obesity experts [BBC News] – The food portions depicted in paintings of the Last Supper have grown larger – in line with our own super-sizing of meals, say obesity experts. A Cornell University team studied 52 of the most famous paintings of the Biblical scene over the millennium and scrutinized the size of the feast. They found the main courses, bread and plates put before Jesus and his disciples have progressively grown by up to two-thirds. Based on the assumption that the width of an average loaf of bread from the time should be twice that of the average disciple's head, the researchers plotted the size of the Passover evening dishes. The main meals grew 69% and plate size 66% between the oldest (carried out in 1000AD) and most recent (1700s) paintings. Bread size grew by about 23%.
• Butch Bakery – Where Butch Meets Buttercream – "Butch Bakery was born when David Arrick felt it was time to combine a masculine aesthetic to a traditionally cute product -the cupcake. When a magazine article mentioned that cupcakes were a combination of everything "pink, sweet, cute, and magical", he felt it was time to take action, and butch it up." Flavors include Rum & Coke, Mojito, Home Run, Beer Run, Campout, Tailgate, Driller, and (ahem) Jackhammer
• Making Design Research Less of a Mystery [ChangeOrder] – Design researchers don't work exactly like professional detectives. We don't sit down with their users and start asking them point-blank questions regarding a single moment in time, such as, "Exactly where were you on the night of November 17th, when Joe Coxson was found floating face-down in a kiddie pool?" We don't consider the users as criminals, having perpetrated crimes against the state—our clients?—that must be solved. The crimes are the points of friction that go remarked (or unremarked) about the course of our subject's lives, in using the tools that surround them, and in the myths and beliefs that drive their everyday behavior. Our methods of detection are geared towards being sponges, soaking up both the large-scale and minute details that indicate layers of behavior that may have gone unremarked in the design and everyday use of various products, services, and interactive systems.
• The Medium – Shelf Life [NYTimes.com] – People who reject e-books often say they can’t live without the heft, the texture and the scent of traditional books. This aria of hypersensual book love is not my favorite performance. I sometimes suspect that those who gush about book odor might not like to read. If they did, why would they waste so much time inhaling? Among the best features of the Kindleis that there’s none of that. The device, which consigns all poetry and prose to the same homely fog-toned screen, leaves nothing to the experience of books but reading. This strikes me as honest, even revolutionary….Most of these books were bought impulsively, more like making a note to myself to read this or that than acquiring a tangible 3-D book; the list is a list of resolutions with price tags that will, with any luck, make the resolutions more urgent. Though it’s different from Benjamin’s ecstatic book collecting, this cycle of list making and resolution and constant-reading-to-keep-up is not unpleasurable.
• Human-flesh Search Engines in China [NYTimes.com] – The popular meaning of the Chinese term for human-flesh search engine is now not just a search by humans but also a search for humans, initially performed online but intended to cause real-world consequences. Searches have been directed against all kinds of people, including cheating spouses, corrupt government officials, amateur pornography makers, Chinese citizens who are perceived as unpatriotic, journalists who urge a moderate stance on Tibet and rich people who try to game the Chinese system. Human-flesh searches highlight what people are willing to fight for: the political issues, polarizing events and contested moral standards that are the fault lines of contemporary China.

Tags: abundance, amazon, art, books, china, crowdsourcing, culture, cupcake, design, dessert, digital, ebooks, experience, flavors, food, gender, gratification, history, insight, internet, justice, Kindle, male, meal, men, mob, passover, portion, purchase, reading, Reading Ahead, research, revenge, satisfaction, scarcity, society, technology, user, UX

• Say hello to the Pokéwalker, a s two-inch-wide electronic fob bundled with the latest Pokémon video games – [NYTimes.com]
  The Pokémon franchise is finally trying to complete the profound leap from mere children’s media property to all-pervasive children’s lifestyle product. The Pokéwalker is an electronic pedometer. You load one of your assorted Pokémon onto the Pokéwalker, which connects wirelessly to the DS. You can then leave the DS, which is already smaller than a paperback, behind completely. You put the tiny Pokéwalker anywhere on your body and it will record every step you take in real life. Those steps are then automatically converted into points that are used to boost the Pokémon, discover new ones and unearth hidden objects. The Pokéwalker itself has a small screen that can be used to play a limited version of the game, and when you get home you can reconnect the Pokéwalker to the DS to synchronize your progress. With the Pokéwalker the game does become part of life. You really are carrying a Pokémon in your pocket and it really does matter how far you take it.

• The power of analog [Canadian Design Resource]
  A nifty digital-free, powerless technology/adaptation that plays vinyl. Not for audiophiles, but an exciting (while rooted in history) way to distribute audio without requiring your audience to have a specific type of gear.

Walking along the coast in Santa Cruz last weekend, Theresa and I and saw a plethora of unusual human-powered vehicles, including a variety of recumbent bikes, a crew of unicyclists, and several of these “camber-thrust” powered scooters.

Theresa commented on how odd it is that we’ve reached a stage of technical mastery where people are actually inventing things to make tasks harder, rather than easier.

To me, that says a particular design problem has been well-solved. While there’s value in further exploring that area, there’s also space to move on and tackle something else.

I think, writ large, there’s a relationship here to Nathan Shedroff’s thoughts on post-consumerism and what appears to be a wave of design-towards-social-good. Project H’s Emily Pilloton has been doing all kinds of press, including appearing on The Colbert Report. Jon Kolko recently launched the Austin Center for Design, whose mission is “to transform society through design and design education.” And IDEO’s Tim Brown continues to bring the message of design thinking to events like the World Economic Forum’s annual meeting in Davos.

So while there are still many consumer-facing design problems to solve, it seems Design has some headroom to take on non-commercial issues. For those who believe in design as a problem-solving approach, this is good news, and the interaction with players and systems beyond commerce will surely push the further evolution of our field.

Tags: Austin Center for Design, Davos, design, design thinking, Emily Pilloton, ideo, Jon Kolko, nathan shedroff, post-consumerism, Project H, The Colbert Report, tim brown, World Economic Forum

• The future of publishing: Why ebooks failed in 2000, and what that means for 2010 [Mobile Opportunity]
  It's a great time for ebooks. There are at least six ebook reader devices on the market or in preparation. A major business magazine predicts that up to seven million of these devices will be sold next year. A major consulting firm says ebook sales will account for ten percent of the publishing market in five years. And an executive at the leading computing firm predicts that 90 percent of all publishing will switch to electronic form in just 20 years. But the year isn't 2010 — it's 2000, and the ebook market is about to go into hibernation for a decade. What went wrong, and what can the failure tell us about the prospects for ebooks in 2010?
  (tags: ebooks publishing readingahead digital books reading)

• UX Process Improved: Integrating User Insight
  Slides from my presentation at SXSW with Aviva Rosenstein. When the audio becomes available we'll post both slides and audio together.
  (tags: sxsw sxsw2010 ux uxresearch insight research methods)

Objects share our environments, interacting not only with us but with the other things around them. Some pictures of these inanimate conversations from a project we did on home charging and energy use with REACH Global Design Research Network.

Teapot and Apple power brick

Nokia and wicker chair

Scarves, belts, charger cables

Tags: chargers, charging, design research, ethnography, Global Design Research Network, interaction, objects, photography, power, products, REACH, research

Lately we’ve been hearing and responding to a lot of chatter in the only-boring-stodgy-Microsoft-types-do-research vein, with language that essentially boils all user research down to testing tools that hinder the creative design process (see Don Norman hates research, Michal Migurski comes out against it).

But user research, at least as we conceive and practice it, is a different animal altogether. Testing relies on existing objects or realities and measures response against them. User research for design and innovation observes, examines, imagines and inspires. Here are just a few things that good user research can do.

• Broaden the scope. Instead of asking people what they think of these newfangled eBooks, we took a deeper look, to understand how reading is changing and what people value. This led to actionable, inspirational design insights such as, “Books are more than just pages with words and pictures; they are imbued with personal history, future aspirations, and signifiers of identity. And, “There are opportunities to enhance digital reading by replicating, referencing, and replacing social (and other) aspects of traditional book reading.” (Read about Portigal Consulting’s Reading Ahead project here)
• Discover meaning. Design Continuum explored the car rental experience with a group of Harvard Business Students recently to discover opportunities for improvement and innovation along numerous touch-points throughout the journey, inspiring students to envision altogether new experiences beyond the typical drudgery of current practice. (Description of event on Design Continuum’s blog here)
• Shift perspective. Wells Fargo engaged with a small number of customers to understand that consumers’ experiences and world views are fundamentally different from the internal company view. This shed a whole lot of light on how to improve communications and experiences across internal organizational silos. (Excerpt from a Forrester white paper on this project here)

Alex Faaborg of Firefox channeled Don Norman’s take on design approaches during a recent ZURBSoapbox event,

There are two distinct approaches to design. One focuses on user-research to find out what people need/want. This approach is exemplified by Microsoft and is used mostly to mitigate risk. The downside of this ‘user testing’ model is that users can lead you astray. For example, if you ask everyone what their favorite color is the average will be gray. The second tries to bring a specific vision to life and an impression of the user they want to have. This approach is exemplified by Apple and can result in huge success or failure.

Now, while Faaborg mostly touts the second more glorious path, he does acknowledge “If designers don’t know what they’re doing it could be a disaster.”

How will designers “know” what they’re doing? Or, in this heroic design model, is there room only for psychic, infallible, savant designers who do just somehow “know?” Where does this leave the consumer, or “user,” or, as they are also known, people?

We believe that including people in the process of designing products for people is a good idea, and serves to drive great design and business concept development rather than preventing it.

Tags: alex faaborg, design continuum, design research, don norman, firefox, forrester, innovation, Reading Ahead, Stamen, testing, user research, wells fargo, zurb

Exploitative sellout and marketing disappointment, or layer cake of irony?

I saw this Kurt Cobain-branded Converse All-Star recently on the bargain racks at Ross. I laughed, I cried.

Detail of another shoe in “The Kurt Cobain Collection,” from the Converse website

Seattlest had a pithy take on it:

Kurt Cobain shaped the country’s rock music landscape while wearing Converse sneaks. He blithely, angrily altered Seattle’s future, ripped a hole for the city on the map of pop culture, all while wearing Converse. He went nuts on stage. He whispered and screamed. He played the shit out of guitars. He shot up and nodded off in the shoes.

Kurt killed himself while wearing Converse. The shoes were prominent in the image that famously documented his death. Naturally, then, Converse will begin selling Kurt Cobain-”inspired” shoes this May. It is, apparently, the “Converse Century,” after all. What better way to celebrate?

The full piece here.

Tags: branding, Converse, discount stores, exploitation, fashion, grunge, Kurt Cobain, marketing, music, pop culture, rock, Ross, Seattlest, sneakers