ChittahChattah Quickies

• David Byrne’s Kindle experience – One of Amazon’s selling points is instant gratification. You want a book and you can have it in about a minute.
  Here’s where the rub is. This machine only reads Kindle files and PDFs. And nothing else out there reads Kindle files. It can read other types of files — Word DOCs, MOBI, TXT etc. — but you have to go through Amazon via email, where they’re converted for a small charge, then sent directly to your Kindle. And, you can’t share a book with your friends, even if they too have a Kindle.
  The slightly strange electronic ink system in the Kindle (and in the Sony Reader) has no backlight — so, like a book, you can’t read it in bed at night without a nightlight.
  Do I miss the “physical experience”? I will certainly miss being able to read books from my personal library, but if the title I want to read is all text it doesn’t make much difference to me. The smell will be a bit of nostalgia, as will fading and water damage.

Tags: amazon, books, business, byrne, consumption, digital, ebooks, Kindle, publishing, Reading Ahead, technology

Reading Ahead: Research Findings

(Updated to include slideshow with synchronized audio track)

We’re very excited today to be posting our findings from the Reading Ahead research project.

Lots more in the deck below, but here’s the executive summary

• Books are more than just pages with words and pictures; they are imbued with personal history, future aspirations, and signifiers of identity
• The unabridged reading experience includes crucial events that take place before and after the elemental moments of eyes-looking-at-words
• Digital reading privileges access to content while neglecting other essential aspects of this complete reading experience
• There are opportunities to enhance digital reading by replicating, referencing, and replacing social (and other) aspects of traditional book reading

We sat down yesterday in the office and recorded ourselves delivering these findings, very much the way we would deliver them to one of our clients.

Usually, we deliver findings like these to a client team in a half day session, and there’s lots of dialogue, but we tried to keep it brief here to help you get through it. (The presentation lasts an hour and twenty minutes.)

It’s been a great project, and we’ve really appreciated hearing from people along the way. We welcome further comments and questions, and look forward to continuing the dialogue around this work.

Use the green play arrow at the bottom of the slides to play the show with audio.

(If the slideshow won’t load, check it out here)
To download the audio Right-Click and Save As… (Windows) or Ctrl-Click (Mac)

Tags: amazon, Amazon.com, analysis, artifacts, books, consulting, consumer research, contextual research, design, design research, digital reading, eBook, eBook Reader, eReader, eReading devices, ethnographic research, ethonography, findings, ideation, innovation, innovation process, interview, interviewing users, Kindle, meaning, methodology, models, process, project, project delivery, reading, Reading Ahead, research findings, research methods, slideshare, sony, Sony Reader, synthesis, user experience, user research, user-centered design, UX, visual communication

ChittahChattah Quickies

• Words Move Me – Sony adds social networking around reading (but doesn’t seem you can *buy*) – "Words move me" was created by Sony to celebrate the words that move us and to share our reading experiences with others. Connecting with readers around literary moments enables us to express our individuality, share our own stories, and find commonalities with others.
  (Thanks @gpetroff)
• Sony’s Daily Reader – Kindle Competition: Touchscreen Plus AT&T, for $399 – Includes software to link with local libraries and check out a library-based electronic book. Also has portrait reading mode (showing two pages), touchscreen, and broadband wireless access to add books without a PC.
• IKEA as destination retail, in Beijing – Although the store is designed similarly to Western IKEAs, the meaning and usage has changed. In Beijing, It's a place to rest and eat, more theme park than shopping emporium.
• The lost art of reading: David Ulin on the challenge of focus in an era of distraction – Who do we want to be, she asks, and how do we go about that process of becoming in a world of endless options, distractions, possibilities? These are elementary questions, and for me, they cycle back to reading, to the focus it requires. When I was a kid, maybe 12 or 13, my grandmother used to get mad at me for attending family functions with a book. Back then, if I'd had the language for it, I might have argued that the world within the pages was more compelling than the world without; I was reading both to escape and to be engaged. All these years later, I find myself in a not-dissimilar position, in which reading has become an act of meditation, with all of meditation's attendant difficulty and grace. I sit down. I try to make a place for silence. It's harder than it used to be, but still, I read. (via Putting People First)

Tags: attention, behavior, beijing, books, china, commonalities, connecting, content, culture, digital, distraction, ebooks, economy, electronic, identity, IKEA, interaction, Kindle, life, literature, media, online, reader, reading, Reading Ahead, retail, sharing, shopping, social, socialnetworking, sony, stories, technology, time, User Research Interviewing, web

ChittahChattah Quickies

• The process of converting books to Kindle format introduces errors in the text – The cost of a printed book covers some degree of proofing and checking—not enough, but some. The cost of a Kindle book does not support editorial quality control, and the multi-step conversion process, handled in bulk by third parties, chops out content and creates other errors that no one fixes because no one is there to do QA.

  As the economics of publishing continues to change, perhaps one day soon, a Kindle edition will contain the same text as the printed book. Until it does, Kindle is great for light reading. But if it’s critical that every word, comma, and code sample come through intact, for now, you’re better off with print.

• The Social History of the MP3 – For Reading Ahead, we're looking at other transitions to digital: "So omnipresent have these discussions become, in fact, that it's possible the past 10 years could become the first decade of pop music to be remembered by history for its musical technology rather than the actual music itself. This is a chastening thought, but at the same time we have to be careful not to overlook how the technologies we invent to deliver music also work to shape our perception of it. When radio came along, its broadcasts created communities of music-listening strangers, physically distant from each other but connected through the knowledge that they were listening to the same song at the same time. Where radio brought listeners together as a listening public, the LP started splitting them apart. The LP and 45 rpm formats took the phonograph, which had been in existence for over half a century, to the masses, right as the American middle-class was going suburban and privatizing their lives."
• Medical Students Experience Life as Nursing Home Patients – Students are given a “diagnosis” of an ailment and expected to live as someone with the condition does. They keep a daily journal chronicling their experiences and, in most cases, debunking their preconceived notions.

  To Dr. Gugliucci’s surprise, she found nursing homes in the region that were willing to participate and students who were willing to volunteer. No money is exchanged between the school and nursing homes, and the homes agree to treat students like regular patients.

  “My motivation is really to have somebody from the inside tell us what it’s like to be a resident,” said Rita Morgan, administrator of the Sarah Neuman Center for Healthcare and Rehabilitation here, one of the four campuses of Jewish Home Lifecare.

Tags: art, audio, books, care, conversion, culture, digital, doctor, ebooks, empathy, evolution, experience, facility, format, geriatrics, history, industry, Kindle, media, medicine, mp3, music, participation, patient, perspective, quality, Reading Ahead, revolution, sound, technology, transition, user

Reading Ahead: Building models

We’ve been hard at work synthesizing the Reading Ahead data. There’s a great deal of writing involved in communicating the results, and sometimes it makes sense to develop a visual model that represents a key idea.

Here are several partial models evolving through paper and whiteboard sketches, and finally into digital form.

We’ll be finishing synthesis soon, and publishing our findings on Slideshare, with an audio commentary.

Stay tuned…

Tags: analysis, artifacts, books, consulting, consumer research, contextual research, design, design research, drawing, eBook, eBook Reader, eReader, eReading devices, ethnographic research, ethonography, ideation, innovation, innovation process, Kindle, meaning, methodology, models, process, project, reading, Reading Ahead, research methods, sketching, slideshare, synthesis, user experience, user research, user-centered design, UX, visual communication

ChittahChattah Quickies

• Mandles – Candles for Men (tagline: Candles on Testosterone) – Here at the Mandle Company you will find some of the most unique man candles in the world. No matter how strange it may be, every man has a favorite smell. including
  Amsterdam, Auto Shop, Sex on the Beach, Stogie, Bass Killer, Camp Breakfast, Campfire Smoke, Clay Dough, Cruise Ship Deck, Dirt, Fresh Tin, Grass, Jim, Jack & Johnny, Kegger, Meat & Potatoes, Morning Brew, Peanut Butter, Rawhide, Skunk, Swimsuit Model, The Slab, Space Cake, Vampire Repellant, Wild West, Wood Shop

Tags: candles, gender, gifts, manly, men, odor, roles, scent, smell, sociology

ChittahChattah Quickies

• Morphed photos help dieters visualize a thinner self – ThinnerView is a service that shows dieters how they'll look if they achieve their goals for losing weight. Customers begin by uploading a photo of themselves at their current weight. From there, ThinnerView hand-alters the image based on the customer's requirements, bone structure and body shape to render the most realistic results possible—it does not use simple, generic slimming software. Within two to three working days, the customer can download their "after" image, share it with others or post it on their Facebook page. $14.99 for the first image

Tags: body, dieting, encouragement, image, loss, motivation, photography, projection, psychology, self, sharing, thin, thinner, vicarious, weight

If you choose not to decide you still have made a choice

Heaven’s Dog is a new restaurant in San Francisco. Their menu features a Freedom From Choice cocktail:

An interesting comment on modern life: that choice (of a “reward”) is something we might consider outsourcing, even to an expert. Often freedom from choice would be a negative attribute, where options may be limited, or power/control may be removed. Here the choices are nearly infinite, but the responsibility lies elsewhere. You provide a small input, and you have the opportunity to be surprised!

For more on choice and the paradox of choice, see Every trend has a counter-trend

Tags: bar, bartender, choice, dining, drink, freedom, heaven's dog, menu, outsource, paradox of choice, rush, San Francisco, service, surprise

ChittahChattah Quickies

• Summer Reading Programs Gain Momentum for Students About to Enter College – Nationwide, hundreds of colleges and universities, large and small, public and private, assign first-year students a book to read over the summer, hoping to create a sense of community and engage students intellectually.

  While there are no reliable statistics on summer reading programs, a recent survey of more than 100 programs by a student researcher at Gustavus Adolphus College in St. Peter, Minn., found that most had started in the last four years, although a few go back decades.

  The range of books colleges use is enormous, covering fiction and nonfiction. Classics are largely absent, with most of the works chosen falling closer to Oprah than academic.

  Still, a certain canon of summer reading is emerging: books that are readable, short, engaging, cheap. Often, it helps if the book is a best seller dealing with some aspect of diversity, some multicultural encounter — and if the author will come to speak on campus.

• Canada Reads — CBC Radio – Canada Reads celebrates five Canadian books for three months online, on the air and at public events. It all leads up to a week-long show hosted by Jian Ghomeshi. In this annual title fight, five celebrity panelists defend their favourite work of Canadian fiction. One by one, books are voted off the list, until one panelist triumphs with the book for Canada to read this year.
• Beyond the Book – Beyond the Book: Mass Reading Events and Contemporary Cultures of Reading in the UK, USA and Canada is a 3-year interdisciplinary research project.

  Our main objectives are to determine why and how people come together to share reading through a comparative study of selected mass reading events.

  The mass reading event is a new, proliferating literary phenomenon. Events typically focus on a work of literary fiction and employ the mass media as a means of promoting participation in the themed activities and discussions that take place around the selected book. Beyond the Book uses research methodologies drawn from both the humanities and social sciences to investigate whether mass reading events attract new readers and marginalized communities. We also wish to determine whether this contemporary version of shared reading fosters new reading practices and even whether it is capable of initiating social change.

• <"ONE BOOK" READING PROMOTION PROJECTS (Center for the Book: Library of Congress) – "One Book" projects (community-wide reading programs), initiated by the Washington Center for the Book in 1998, are being introduced across the U.S.A. and around the world. Here's lengthy list of authors, communities, and dates.
• The Big Read – The Big Read is an initiative of the National Endowment for the Arts designed to restore reading to the center of American culture. The NEA presents The Big Read in partnership with the Institute of Museum and Library Services and in cooperation with Arts Midwest. The Big Read brings together partners across the country to encourage reading for pleasure and enlightenment.

  The Big Read gives communities the opportunity to come together to read, discuss, and celebrate one of 30 selections from American and world literature. This initiative supports innovative reading programs in selected communities, providing engaging educational resources for discussing outstanding literature and conducting expansive outreach and publicity campaigns, and a Web site offering comprehensive information about the authors and their works.

• Literary Reading in Dramatic Decline, According to National Endowment for the Arts Survey – (July 8, 2004) Literary reading is in dramatic decline with fewer than half of American adults now reading literature, according to a National Endowment for the Arts survey released today. Reading at Risk: A Survey of Literary Reading in America reports drops in all groups studied, with the steepest rate of decline – 28 percent – occurring in the youngest age groups. The study also documents an overall decline of 10 percentage points in literary readers from 1982 to 2002, representing a loss of 20 million potential readers. The rate of decline is increasing and, according to the survey, has nearly tripled in the last decade.
• 15 Books That Have Stuck With You (yet another of those Facebook etc. "memes" that are more like chain letters than memes) – Pick 15 books that will always stick with you. Don't take more than 15 minutes. Tag 15 friends including me because I'm interested in seeing what books my friends choose.
• My pictures from Belgium 2009 (345 of 'em!) – Here's the whole set on Flickr. I'll continue to blog highlights from the trip.
• Google book project far from settled – As the deadline draws near for authors and publishers to opt out of a proposed legal settlement allowing Google Inc. to forge ahead with plans to scan millions of books, more opponents of the landmark deal are stepping forward, and the local literary world is growing more perplexed.

  "Smart people, major players that are sophisticated in the ways of publishing, are still at loggerheads," said Ted Weinstein, a San Francisco literary agent. He said they're not just arguing whether the deal is good or bad, "but still expressing disagreement about what exactly it will do. That's a problem."

Tags: arts, belgique, belgium, books, bruges, brugge, brussels, bruxelles, Canada, club, college, community, connection, copyright, culture, decline, discussion, education, endowment, engagement, Europe, facebook, google, group, impact, interaction, internet, leuven, literacy, literature, louvain, mass, media, memories, national, nea, noticing, observation, onebook, ownership, photography, photos, publishing, quantitative, read, reading, Reading Ahead, research, scanning, sharing, social, study, support, survey, travel, User Research Interviewing

Innovative Outcomes Take Years To Launch

In 2000, prior to Portigal Consulting, we conducted an ethnographic study with Sony to “provide awareness of unarticulated consumer perceptions about digital imaging on which to base future product development decisions…generating a range of new product and service concepts.”

Over the years we’ve seen Sony launch products that are similar to ones we proposed (see example here). We identify opportunities for our clients; the path they take to develop (or not) can be complex and fraught, and many opportunities are not addressed in the marketplace (although we find our clients value how our work helps them make that decision).

Here’s the latest:

Sony today introduced the Party-shot personal photographer —an innovative camera dock that pans 360 degrees and tilts 24 degrees, automatically detects faces, adjusts composition and takes photos for you.

This device makes it easy to capture more natural expressions and fun, candid moments of you, your family and friends without having to hire a photographer.

“With the Party-shot personal photographer, you no longer have to worry about taking photos when you are with your family or friends,” said Shigehiko Nakayama, digital imaging accessories product manager at Sony Electronics. “Party-shot captures candid moments that tell natural life stories and also offers a new style of photography that enriches time with your family and friends.

From our 2000 presentation to Sony

Market Opportunity: Freedom to Participate
Today
Defined set of occasions where

• camera visibility/ interference is possible and accepted
• cameraman takes on an assumed role

Opportunity to Increase Usage

• Design cameras that are less bulky, obtrusive, “precious”
• Enable experiences to be preserved without requiring someone to operate a camera

Our concept (to illustrate the opportunity) emphasized video over still

Product Feature: Full Remote Control

• Gives capturer full control over video camera while away from device
• Includes viewfinder, volume, zoom/pan/tilt, battery/tape indicator
• Capturer is not “tethered” to camera and can participate

Sony isn’t the only one to launch products that we identified. As we identified needs and proposed solutions, it’s inevitable that as time goes by, competitors will identify those needs and develop products. For example, three years ago I blogged about Granny’s Inbox where HP launched something similar to one of our Sony concepts.

Elsewhere, we see other products that have been developed by competitors since our work for Sony in 2000:

Digital Blue’s Tony Hawk Helmetcam

and our X-treme Cam concept

• Rugged, mountable video camera that captures short clips from the user’s point of view
• Sharable, relivable document of exciting experiences
• Appeals to teens and/or sports participants
• Must be made inexpensive enough to justify its very specific (and thus limited) functionality

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Hasbro’s VuGo Multimedia System

and our MPEG-Man concept

• Plays short clips of digital video
• Like a photo album, device can be passed around for sharing in a larger group
• Connect to TV, PC, or projector
• Better group interactions for sharing video
• Position as everyday, casual, social device rather than hi-tech or novelty

---

Casio EXILIM (and other models of still and video cameras from other manufacturers) feature Pre-Record Mode where

photos are not only taken at the moment the shutter release is pressed – they’re also taken before that! With continuous recording of up to 30 photos per second, a maximum of 25 photos can be saved in the camera’s buffer memory – even before the shutter release is pressed. The 25th image then corresponds to the photo that was taken when the shutter release button was pressed. This means that, in addition to the photo that you took at the moment the shutter release button was pressed, you can choose from a further 24 images that occurred just before that moment.

and our Capture Buffer concept (video but could be used for still as well)

• Video camera is always capturing and discarding footage
• When user initiates recording, option of saving the contents of the buffer
• People will no longer miss the beginning of what they want to film
• Slightly more skill required by users – where was the camera pointing before the button is pressed?

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Buffalo TeraStation Home Server

and our Digital Memory Vault concept

• Permanent digital storage for stills and video
• Indexing, organizing, online publishing
• Random access retrieval
• Simplifies organization and retrieval of images (and video)
• Leverages familiar (to PC users) activity of searching (i.e., web search)
• Appeals to customers who are already invested in digital imaging, or in legacy imaging (i.e., family albums)
• Challenge to deliver expected bullet-proof reliability at an acceptable price point

---

Samsung TL225 with front LCD to prompt subject to smile, etc.

and our Teleprompter Cam concept (video but could be applied to still)

• Image on screen prompts subject to pose for video
• Helps people feel comfortable in front of a video camera
• Positioning challenge: though most images are posed and theatrical, our culture privileges the capture of candid and “natural”

Tags: concepts, design, development, digital imaging, digital photography, digital video, ethnography, innovation, insight, launch, market, opportunity, photography, sony, still, video

ChittahChattah Quickies

• Reading in public, worldwide – A set of photos, on Flickr
• The Reading In Public chair – A specially-designed chair for the public performance. If the chair is available, will it influence behavior?
• Reading In Public – Reading In Public (RIP!) was formed to celebrate the written word by way of community performance in public spaces. The project began as a response to the shifting landscape in publishing, and the realization that more and more of us are writing in public, as bloggers and tweeters, for instance. Similarly, we sought to broadcast words in public, through the simple act of contemplative reading on a noisy street corner, or as performance, with readers directly engaging onlookers.
  On Saturday, August 1st, beginning at 10am, we wheeled the Reading Chair to various downtown locations in San Luis Obispo, California, where assigned readers took turns sitting and reading. Our readers were people of all ages and walks of life who shared a passion not only for words, but for story telling. They chose their own reading materials and crafted their own performances.

Tags: activity, art, books, chair, culture, design, global, intervention, performance, photography, project, public, reading, Reading Ahead, statement

Reading Ahead: Managing recruiting

There’s always something new in every project. Often we encounter a bit of process that we may not know how to best manage it. So we’ll make our best plan and see what happens. We learn as we go and ultimately have a better way for dealing with it next time.

In a regular client project, we write a screener and work with a recruiting company who finds potential research participants, screens them, and schedules them. Every day they email us an updated spreadsheet (or as they call it “grid”) with responses to screener questions, scheduled times, locations, and contact info. It still ends up requiring a significant amount of project management effort on our end, because questions will arise, schedules will shift, people will cancel, client travel must be arranged, etc. etc.

For Reading Ahead, we did all of the recruiting ourselves. Although we’ve done this before, this may be the first time since the rise of social media: we put the word out on LinkedIn, Twitter, Facebook, email to friends, and here on All This ChittahChattah.

While Dan lead the effort, we both used our own networks, and so we got responses in a number of channels, sent to either or both of us, including:

• @ replies on Twitter
• direct messages on Twitter
• Comments on Facebook posts
• Messages on Facebook
• Emails (directly to either of us, or forwarded from friends, and friends-of-friends

A private dialog on Facebook

Comments on a Facebook status update. Note that Dan is able to jump in and make contact directly

Direct Messages in Twitter

Some people were potential participants, some were referrers to other potential participants, and some were both. And given the range of platforms we were using, with their associated restrictions (and unclear social protocols), we had to scramble to figure out who could and should communicate with who to follow up and get to the point where we could see if the people in question were right for the study. We didn’t expect this to happen, and eventually Dan’s inbox and/or his Word document were no longer efficient, and as some participants were scheduled or in negotiation to be scheduled, he ended up with this schedule cum worksheet:

Being split across the two of us and these different media, eventually we were interacting with people for whom we had to check our notes to trace back how we had connected to them, which was great for our sample, since it meant we weren’t seeing a group of people we already knew.

It was further complicated when we had finished our fieldwork and wanted to go back to everyone who offered help close the loop with them, thanking them for help. Technically, and protocol-wise, it took some work (who are the people we need to follow up with? Who follows up with them? What media do they use), basically going through each instance one-by one.

We haven’t figured out what we’ll do next time; we won’t forget the challenges we’ve had but there’s just not time or need right now to plan for the future. If I had to guess, I’d imagine a Google Spreadsheet that includes where we got people from, who owns the contact, whether they are participant-candidate or referrer, etc.). Despite being very pessimistic about the demands of recruiting, we still underestimated the time and complexity required for this project.

Tags: analysis, artifacts, books, client services, consulting, consumer research, contextual research, design, design research, eBook, eBook Reader, eReader, eReading devices, ethnographic research, ethonography, facebook, fieldwork, ideation, innovation, innovation process, interview, Kindle, linkedIn, MS Word, participants, process, project, reading, Reading Ahead, recruiting, research methods, screener, screening, social media, stories, twitter, user experience, user research, user-centered design, UX