Archive for May, 2009
Election Campaign Posters Around The World
By Steve Portigal at 3:30 pm, Friday May 29 2009

Tokyo, 2002. Don’t you just love the jogging inset?

Bali, 2007. I was reminded of Wanted! posters.

Brussels, 2009. All the European Parliament election posters we saw had an “ordinary-person” vibe to them, just slightly gussied up for the poster.
More pictures from Belgium here.
More pictures from Bali here
More pictures from Japan (2002 here, 2008 here)
Tags: bali, brussels, campaign, election, eu, european union, indonesia, Japan, parliament, politics, poster, tokyo
ChittahChattah Quickies
By Steve Portigal at 10:02 pm, Thursday May 28 2009
- Appliance Anxiety – Replace It or Fix It? – Perhaps economic conditions are leading people to different tradeoffs about repair vs. replace, although the company support for parts is ridiculously poor. Reminds me of the appliance client we had years ago that wanted to design great products that would move people to "want in" instead of the traditional "wear out."
Tags: appliance, consumption, parts, repair, replace, unconsumption
ChittahChattah Quickies
By Steve Portigal at 10:02 pm, Wednesday May 27 2009
- Lovenest: Help Keep Your Baby’s Head Round – The parent-of-baby market seems unique in its (often peer-reinforced) drive to identify new needs and corresponding solutions. This leads to a lot of stuff being produced, some as expensive replacements for existing satisfactory (if generic) solutions, but much of it seemingly innovative. I suppose the work of a parent now includes the emotionally fraught process of trying to sort out the difference.
- Icon-o-Cast by Lunar : Best products & experiences for new moms & their babies – This is a really great discussion about how parents-to-be seek out product information, what products are offering and not offering, the challenges around integration with other products and with the existing home environment. Good insight and tons of opportunity for designers, brands, and retailers.
Tags: baby, chittahchattah, development, fear, head, insight, learning, lovenest, mom, mother, needs, parent, problem, product, round, shopping, solution, technology
What do you want to have?
By Steve Portigal at 10:59 am, Wednesday May 27 2009

Window sign, Amsterdam, May 2009
It’s pretty clear from the list of items available who this store (adjacent to a nice hotel) is catering to
Gifts, wannahaves, cold drinks, candy, souvenirs and: toothpaste, toothbrushes, shampoo, nailclippers, lighters, shavingfoam, adapters, batteries, toys, Delft blue, jewelry, magnets, T-shirts, caps, bags, kitchenstuff, dolls, etcetera ..
But what the heck is a wannahave? Seems to be Dutch slang for a desirable artifact (obvious, I guess). There’s even Wannahaves International
WHS International BV is owner, Publisher and exploiter of the international brand Wannahaves(r). Wannahaves primarily targets young modern men in age range 18-34.
And to that point, the navigation on their website includes: Gadgets, Games, Babes and Lifestyle.
I guess I’ve learned a new word!
Meanwhile, photos from our trip to Amsterdam are slowly going up here.
Tags: amsterdam, dutch, holland, jargon, netherlands, sign, slang, window
ChittahChattah Quickies
By Steve Portigal at 10:02 pm, Tuesday May 26 2009
Tags: beer, beverage, bovine, brewery, care, champion, cow, customer, dairy, empathy, experiment, fan, global, laos, local, marketing, milk, moo, production, relationship, rice, science, symbol, user, viral
ChittahChattah Quickies
By Steve Portigal at 10:02 pm, Monday May 25 2009
Tags: 1950s, Americans, culture, document, exhibit, frank, history, investing, management, museum, no, norm, normal, observation, perspective, photography, portfolio, pressure, risk, sfmoma, trend
ChittahChattah Quickies
By Steve Portigal at 10:02 pm, Sunday May 24 2009
Tags: air, bank, behavior, consumer, credit, culture, customer, data, debt, film, finance, hollywood, marketing, movies, nice, niceness, numbers, NYT, pattern, prediction, quant, quantitative, relationship, research, sunday, times, toothpaste, trend
ChittahChattah Quickies
By Steve Portigal at 10:02 pm, Friday May 22 2009
- Griffin designers explain their product development process – An idea that passes the initial "sniff test" gets assigned to a Category Manager, who shepherds it through a more formal proof-of-concept process. They discuss it with industrial designers, engineers, user researchers, the sales team, even packaging. The goal is to thoroughly vet the product to make sure that it's a good fit with our customers, our capabilities, our strategic priorities, our distribution channels and our financial requirements, before it gets the green light for resources to be allocated.
(via Core77)
Tags: accessories, aftermarket, apple, design, development, griffin, ipod, product
ChittahChattah Quickies
By Steve Portigal at 10:02 pm, Thursday May 21 2009
Tags: adaptation, appliance, bread, cheese, club, clubbing, culture, dance, dancing, failure, food, fridge, global, insight, kitchen, local, McDonalds, meal, observation, photography, photos, pickle, ploughman, refrigerator, shoes, snack, vending, women
Global standards and interoperability
By Steve Portigal at 7:12 am, Wednesday May 20 2009

Top: Toilet paper (US)
Bottom: Toilet paper (Netherlands)
A research respondent recently described their challenges in redistributing goods from abroad, since it turns out that a “standard” shipping palette is actually a different size in the US and in Europe. Do conflicting standards necessarily inhibit interoperability? Would North American toilet paper operate properly in a Dutch dispenser? And what do those different standards say about our history, perspective, or values? Is the gestural usage different? Are hands or bottoms in different relative proportions here or there? Is there a different tradeoff around cost and (perceived?) cleanliness?
See my Amsterdam pictures here (Note that as of this writing, only a few have been uploaded, but there are plenty more to come in the next few weeks).
Tags: dutch, global, interoperability, netherlands, standards, toilet paper, tp, width
ChittahChattah Quickies
By Steve Portigal at 10:02 pm, Tuesday May 19 2009
- FitFlops – the FlipFlop with the Gym Built In – What we girls really need is something like a flip flop that tones and trims our legs while we run errands. We have no free time…We Want a Workout While We Walk!” FitFlop midsoles incorporate patent-pending microwobbleboard ™ technology, to give you a workout while you walk. One woman reported feeling like she’d had a ‘bum-blasting’ workout after a half an hour of FitFlop-shod walking.
(Thanks to CPT!)
- Love Land, first sex theme park in China closed before construction completed – Photographs showed workers pulling down a pair of white plastic legs and hips that appear to be the bottom half of a giant female mannequin towering over the park entrance. The mannequin is wearing a red G-string. The park manager, Lu Xiaoqing, had planned to have on hand naked human sculptures, giant models of genitals, sex technique “workshops” and a photography exhibition about the history of sex. The displays would have included lessons on safe sex and the proper use of condoms. Mr. Lu told China Daily that the park was being built “for the good of the public.” Love Land would be useful for sex education, he said, and help adults “enjoy a harmonious sex life.”
- Air Traveler Satisfaction Goes Up? Look Beyond The Data – The airline business scored 64 out of 100 in the first quarter of this year, a 3.2% increase over the same period a year ago. Airlines were still among the lowest-scoring businesses in the index, which measured customer satisfaction with the products or services of hotels, restaurants and 14 other sectors. Full-service restaurants scored highest at 84. Airlines scored far below their own index high of 72, achieved in 1994. "It certainly looks like most of these increases, if not all, are due to lower passenger load," says Claes Fornell, professor of business at the University of Michigan and index founder, noting that the recession has kept many Americans from traveling. The lower number of passengers "means more seat availability, shorter lines, more on-time arrival, fewer lost bags, and all that probably adds up to a slightly higher level of satisfaction." He noted that a reduction in the number of flights offered could erase the slight gains achieved in passenger satisfaction.
Tags: ahem, airline, airplane, aspirational, attraction, baggage, bum, china, claim, customer, data, demographic, education, experience, fitness, flyer, footwear, free, insight, interpretation, pardon, park, promise, satisfaction, sexuality, shoe, survey, travel, traveller, unsubstantiated, waiting
ChittahChattah Quickies
By Steve Portigal at 10:02 pm, Monday May 18 2009
Tags: candy, chocolate, innuendo, marketing, Mars, pink, women
ChittahChattah Quickies
By Steve Portigal at 10:02 pm, Sunday May 17 2009
- Mass Customization of the Fiat 500 – A number of folks we recently met in Europe mentioned this new (although an updated classic) car as being perfect for their needs. The variation and customizing, while perhaps not unique in today's marketplace (I'm imaging the Mini's variability is similar if not beyond) was still striking: "The 500 is available with four different trim levels: Naked, Pop, Lounge, and Sport. Customers can choose also between 15 interior trims, 9 wheel options, 19 decals, and 12 body colours. There are over 500,000 different personalized combinations of the 500 that can be made by adding all kinds of accessories, decals, interior and exterior colours, and trims."
- Searching for Value in Ludicrous Ideas – Allison Arieff writes about "inventor/author/cartoonist/former urban planner Steven M. Johnson" whose "work tends toward the nodes where social issues intersect with design and urban planning issues." I'm reminded of my formative experiences with Al Jaffee features from MAD magazine where he's describe future products or technologies, or explain (fancifully) the workings of some current product (i.e. bars of soap that are made with quick disappearing stuff on the outside and then a small interior core that takes a long long time to dissolve).
- Traffic: Why We Drive the Way We Do (and What It Says About Us) by Tom Vanderbilt – Suggested to me by René Vendrig at the Amsterdam UX Cocktail Hour, after my talk on looking at cultural differences based on everyday observations. He tells me "It is about traffic, but the real subject is human psychology and how we deal with that kind of situations."
- It's Not TV, It's HBO – HBO's standard-creating slogan, giving words to the premium experience of their programming.
- It's not just coffee, it's Starbucks. – New ad campaign for Starbucks attempts to differentiate on quality, but sounds just a bit familiar.
- All This ChittahChattah | Flying the sneaky skies – (see link for screen grab)
While checking in online for a United Airlines flight, you may be offered the opportunity to upgrade to Economy Plus. It’s likely that most people decline upsells in many situations, though. The default would be to click “no thanks” and move on to completing the transaction. But United has done some tricky and manipulative interface design. The bright yellow arrow with bold text placed on the right is almost irresistible. E-commerce sites have trained us to envision a transaction moving from left to right (granted that they’ve landed on that model since it corresponds to how we read and other cultural factors); it’s very easy to click on the arrow and make a purchase you didn’t want. It takes cognitive work to search for the preferred option which is a lowly blue-underlined unbolded text link off to the left.
- Evil-interface design in airline website design spanked by European Commission – "Another common problem is the use of prechecked boxes offering services like travel insurance; consumers must uncheck the boxes to remove the unwanted charge." I've written before about United's website being slightly more subtle in their evilness, by offering an upgrade during check-in where the highly visible (colored graphic arrow) button in the default location will cost you tons of money; it's more effort to realize, locate, and decline the offer. Why do we live in a world where major brands want to sell us things that we don't want by tricking us? It's unconscionable that any company can claim to respect consumers and then pull crap like this.
- Cyd Harrell of Bolt | Peters reacts to the ludicrous Dell campaign trying to sell computers to women, in 2009 – "…a woman, with the last Dell I will ever own. It’s my current laptop, and I chose it because I needed a computer powerful enough to run screensharing tools and high-res video; I needed mobile broadband to stay in touch with my clients and employees, and not just my kid (heresy!); I needed my screen to look great when I go to meetings with clients. That is to say, I needed it for work. Dell, let’s make it official: you can bite me and the millions of other women who take themselves and their technology seriously."
I love the articulate passion here, as well as the insight into what may have happened organizationally/culturally at Dell (ahem, really crappy research) that leads to such a horrendously offensive sales pitch to HALF of their buying population
Tags: 500, advertising, airline, Arieff, behavior, boycott, brand, car, cartoons, checkbox, coffee, commentary, critique, culture, customer, customization, default, dell, design, differentiation, Europe, evil, fiat, gender, HBO, ideas, idiocy, insight, interface, jaffee, mad, manipulation, marketing, message, offensive, patronizing, persuasion, positioning, provocation, psychology, quality, research, revolt, sales, satire, silliness, slogan, small, sneaky, starbucks, system:filetype:jpg, system:media:image, traffic, trim, tv, united, User Research Interviewing, vehicle, web, website