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Archive for November, 2008

Today We Are Seven
Friday November 28th 2008, 11:58 am by Steve Portigal

Today marks the seventh (lucky seven!) anniversary of All This ChittahChattah!

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Photos courtesy of flickr users rgusick, _Harry Lime_, Leo Reynolds, rehuxley, skeeter torino, Juℓiette, korrey



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What are your brand attributes?
Friday November 28th 2008, 11:35 am by Steve Portigal

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I received this promotion from a local plumber. In addition to the more typical description of services offered, he provides a striking summary of his personal brand attributes: insightful, mature, courteous. Those are desirable characteristics in any professional setting; they are provocative when highlighted by a plumber.



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ChittahChattah Quickies
Thursday November 27th 2008, 12:44 pm by Steve Portigal
  • It seems to be a widespread instinct for passers-by to touch statues, in greeting or for luck, if they represent a popular personality, as when Tory Members of Parliament rub the toe of Winston Churchill’s statue at the entrance to the Chamber, and Liberals that of Lloyd George. Animal images also attract this affectionate gesture; the nose of a lion-faced door-knocker at Durham Cathedral is well polished by the constant touch of visitors, as is the beak of a certain falcon in the Egyptian Gallery of the British Museum. The other recurrent piece of folklore about a statue is the assertion that it gets down from its pedestal and walks about, or sits down for a rest, whenever it hears midnight strike; the lions at the door of the Fitzwilliam Museum, Cambridge, either roar or drink from the gutter. Such statements are a catch, for ‘when it hears’ is an impossible condition. (Thanks, Anne!)
    Previously: Desire Lions
  • What to touch, and when. Thanks Anne! Previously: Desire Lions





Spammers as culture watchers
Wednesday November 26th 2008, 1:17 pm by Steve Portigal

Just got this bit of sp@m with the subject line: Make Money with Google Bailout Plan
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I love how they evoke the government bailouts as something now available to you, potential customer mark, and tie it to Google, a recent blue-chippy money brand. Of course, the image is something they can keep reusing and change the subject line as the cultural story around the economy keeps evolving.

One could track the zeitgeist by following the thrust of our sp@m.



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Speed of Innovation: Steve Portigal featured in Lunar Design podcast
Monday November 24th 2008, 9:01 pm by Steve Portigal

Inspired by my interactions column Hold Your Horses, I was interviewed for a Lunar Design podcast.

How do speed, creativity and innovation intertwine in the design process? In this Connections episode, Gretchen Anderson and Lisa Leckie talk with Steve Portigal of Portigal Consulting about getting results through design research.

Listen to podcast:

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ChittahChattah Quickies
Monday November 24th 2008, 5:13 pm by Steve Portigal





ChittahChattah Quickies
Friday November 21st 2008, 3:31 pm by Steve Portigal
  • … I would introduce empathy processes into government, especially departments that interact with the public or with businesses. Everyone – EVERYONE – will go through the process that their “clients” go through, on a regular basis (say, once per year). DMV clerks who stand in line (as the obvious example) will have an opportunity to see what the “other half” experiences. …
  • Please drop the Chief Information Officer title you are planning to create. That title is so 20th Century. You need a serious Department of Innovation led by a heavy-weight giant in the field who sits in on Cabinet meetings…All understand that innovation is not solely about technology but about behavior, empathy, collaboration and designing new options where none existed before.
  • (via Kottke). Some great examples of different ways people can interpret instructions. In the case of ballot design and usage, how to interpret their actions becomes a legal matter sitting on top of a usability matter.





Desire Lions
Friday November 21st 2008, 10:31 am by Steve Portigal

The impulse to touch and its long-term effects as remnants of previous touchers touching serve as an invitation
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Japanese Tea Garden, Golden Gate Park, San Francisco, November 2008

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Kyoto, Japan, January 2008

Also see previously: Friction Never Sleeps



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Modern Oases
Wednesday November 19th 2008, 11:50 pm by Dan Soltzberg

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Bar, San Leandro, California

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In-N-Out Burger, San Leandro, California



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ChittahChattah Quickies
Wednesday November 19th 2008, 4:20 pm by Steve Portigal





We Are The Product
Wednesday November 19th 2008, 12:07 pm by Steve Portigal

There’s an advertising aesthetic I’ve long been fond of, showing a diverse range of customers tiled to demonstrate, often in a faux-anthropological fashion, that the product appeals to everyone, but that as different as people are, they have this one thing in common. The other message conveyed is that you, or “we” are the brand, collectively, evoking every cheesy movie scene where one by one the people in the crowd step forward and identify themselves as the oppressed protagonist, showing solidarity and often confounding the square villains who don’t understand true friendship (think “I am Spartacus!” from Spartacus, “I am Malcolm X!” from Malcolm X, “I am a drag queen!” from To Wong Foo, Thanks for Everything, Julie Newmar).
Some examples:
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Rolling Stones, No Security, 1998

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Tokyo subway, 2002

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Verizon ad, 2002

This notion, if not exactly the same visual treatment, is being evoked effectively in the I’m a PC ads and the associated website
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(Thanks to Tom Williams and Phoebe for their help with this post)



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I’m not saying the book was entirely my idea or anything…
Wednesday November 19th 2008, 9:29 am by Steve Portigal

This review of Malcolm Gladwell’s Outliers (an exploration of what causes people to be successful; get a taste from this recent New Yorker piece) reminded me of a long-ago correspondence I had with Mr. Gladwell.


Date: 6/16/01
From: Steve Portigal (steve.portigal@—–)
To: Malcolm Gladwell (malcolm@—-)

I just thought I’d get the “I’m a fan!” thing out of the way up front…

[rambling enthusiastic feedback, introduction, etc. snipped]


Date: 6/18/01
From: Malcolm Gladwell (malcolm@—-)
To: Steve Portigal (steve.portigal@—–)

hi there. thanks for the sweet email. i’m delighted you find my stories interesting. and i love the auto seat anectode (which i have already shared with my editor). your job sounds very cool. if you ever run across what seems to be a cool case study, do let me know. cheers, mtg


Date: 8/28/01
From: Steve Portigal (steve.portigal@—–)
To: Malcolm Gladwell (malcolm@—-)

I don’t know I’ve got a case study, but a couple of ideas that seem (to me) deserving of your insight.

Dynasties – how the hell in the US can the son of a president grow up to be president? And his brother is the governor of a state? I mean, there’s something very obvious about parents passing opportunities and values onto their children but is it more than that? What about the social structures we’ve erected that suggest that anyone can be anything they want? Is there something about biology here?

Prodigies – the sports issue of the New Yorker had a thing about Tiger Woods (this was months ago) that kind of had me scratching my head – by some random set of circumstances he picked up a club at a young age, and was good at it. His parents noticed this (another perhaps rare condition) and encouraged it (yet another one), and voila.

How many prodigies are there that never encounter a violin or whatever? Are they born, or made?


Date: 8/30/01
From: Malcolm Gladwell (malcolm@—-)
To: Steve Portigal (steve.portigal@—–)

hi there. thanks for the story ideas.



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Semantics of Skin
Tuesday November 18th 2008, 11:51 am by Steve Portigal

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A recent ad for Blackberry, showing every bit of the otherwise neutral device covered in imagery that references the richness of the life of someone who uses it. Evoking the strongly the aftermarket skins that enable a similar sort of customization. The ad is using the visual as a metaphor but it’s actually quite close to a product that other firms make to address the relative monotony of consumer electronics products.



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User Research Friday: Research and Design, Ships In the Night? (Updated)
Sunday November 16th 2008, 5:36 pm by Steve Portigal

(Updated to include audio, video, and interactions article)

Here are my User Research Friday slides, along with audio and video. For me, the discussion at the end (there was a bit of stunned first-talk-of-the-day silence during question period so I turned it around on the audience and asked them to comment on the Escher-esque slide about design->research->design->) was the most stimulating part.

Listen to audio:

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I’ve turned this talk into a two-part column for interactions; the first part is here.



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